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How to Sell During a Trade War

SMEI

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Consider nearshoring to bring production closer to your target market.

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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? You struggle to gain traction, completely miss your target market, or your product gets a bad rap. Absolutely.

Price 112
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Marketing apps: 11 tools that make marketers' lives easier

Welcome Software

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

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The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 142
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How Your Content Marketing Can Get an Extra Lift From Influencers

Adobe Experience Cloud Blog

The trick is finding the perfect influencers for your target audience and your content marketing. The right influencers for your brand: Maintain audiences that align with your target market. Influencers live off of creating engaging content and can completely transform your content marketing efforts.

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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

Indeed, according to a Forbes Insights survey, 33% of senior executives at companies with annual worldwide sales of +$500 million consider “expanding into global and new markets” as their top strategic priority. How are these proclamations of global priorities transformed into actual results?