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4 overlooked B2B market research methods for understanding your customers

Sprout Social

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Refine their offerings.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

You struggle to gain traction, completely miss your target market, or your product gets a bad rap. Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. Creating the right product feels like hitting a moving target. While blindfolded.

Price 111
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Market Research Process Explained — And it Won’t Melt Your Brain

DIY Marketers

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

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How to Drive More Doctors Office Leads

Sachs Marketing Group

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health 52
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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market's interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketers 145
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How to Market Without Cookies

Neil Patel

These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. By blocking these cookies, users can increase their privacy and security. Invest More in Market Research. Collect questions and feedback from your current users.

Marketers 123