Adobe Experience Cloud Blog

AUGUST 29, 2013

Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. Email Marketing' Please let me know in the comments, or on Twitter using the hashtag #DG2EEM.

Thought Leadership 134

Thought Leadership Email Marketing Market Research Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2014

Technology, research and integration – the priority areas for marketing innovation: If marketers could innovate freely in any area, they would prioritize three things: (i) marketing automation and technology, (ii) market research and insight, and (iii) multi-channel integrated campaigns.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Sprout Social

NOVEMBER 14, 2022

How much social volume do our PR efforts and thought leadership content generate? From our social profiles to our blog, we enrich our content with Listening data that supports our thought leadership, empowers our sales team and helps us relate to our audience more effectively. Optimize your content strategy.

Marketing Strategy 136

Marketing Strategy Thought Leadership Transform PR 136

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Data and Insight: Marketers Hungry for the Lessons from Marketing Research. One of the most anticipated sessions was delivered by Julian Archer, Research Director from Sirius Decisions. Only 1 in 10 (10%) say that a great deal of their organizations marketing is innovative. Event Marketing b2b Consumer'

Thought Leadership 133

Thought Leadership CMO Marketing Marketers 133

Adobe Experience Cloud Blog

SEPTEMBER 5, 2017

Luckily, there’s no shortage of options for how brands can acquire that feedback today, from market research to do-it-yourself surveys to simply getting out in the field and having conversations. It’s imperative that organizations find ways to get a real pulse on how both their current and potential customers feel about their brand.

Thought Leadership 134

Thought Leadership Market Research Digital Marketing Place 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

A great influencer marketing tactic is to swap guest posts or interviews. Take your market research to the next level by collaborating with influencer(s) on a comprehensive and engagement-focused content plan. Influencers live off of creating engaging content and can completely transform your content marketing efforts.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Sprout Social

FEBRUARY 22, 2021

In fact, social is an integral component to successful B2B marketing. Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. And half of B2B decision makers use networks like LinkedIn to research information and consume information.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

These roles span different functions—segment marketing managers, solution consultants, and account executives—and they are tasked with different areas of market research to establish the breadth and depth of the segment—from perusing analyst reports to staying on top of emerging trends.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

JANUARY 18, 2018

For marketing and sales to align and produce the best results, information sharing can only make things better. Market Research. The most effective strategy is one which has been well researched. Consistent information is necessary for each department within your organization to make data-based decisions.

Management 133

Management Thought Leadership User-Generated Advertisers 133

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

So while UX designers need to understand the intention of the software product and make it usable and accessible based on that intention, marketers need to understand their audience and what drives their audience to purchase products similar to their own. Conducting market research can be done in a myriad of ways.

Product 134

Product Thought Leadership Copywriting Fashion 134

Adobe Experience Cloud Blog

JUNE 1, 2018

The same can be said about surveys, sales analysis, or other traditional types of market research. Even though this research may certainly provide value, it’s also flawed. For one, traditional methods of market research rely on a relatively small group of consumers.

Customer 132

Customer Food Thought Leadership Finance 132

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Remembering your customers is a process that harkens back to gathering and analyzing the details of your target audience through market research. (As a consumer myself, I’m thinking YESYESYES when I read this!).

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Adobe Experience Cloud Blog

AUGUST 7, 2013

We set out to answer these questions, and came up with a comprehensive resource for all things related to modern email marketing. We call it The Definitive Guide to Engaging Email Marketing (#DG2EEM), and it has 150 pages of expert commentary, email marketing research, and real-world examples of successful campaigns.

Email Marketing 134

Email Marketing Thought Leadership Fashion Marketing 134

Adobe Experience Cloud Blog

MARCH 31, 2015

Go-to-market activities must be justified by the revenue potential of each market, the degree to which competition exists in those countries, and the market demand data. To that end, it’s critical to conduct extensive market research to evaluate and prioritize which global markets to enter.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Buffer Marketing

SEPTEMBER 26, 2024

How to write thought leadership content Ryan Law has worked with companies like Ahrefs, Animalz, Google, and more. Needless to say, he knows his way around thought leadership better than most. In this course, he teaches actionable ways to create thought leadership content through four modules.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketing Marketers 118

Martech

JUNE 30, 2023

Specifically, CMOs must merge small teams that provide insights, research and intelligence and form a centralized unit that functions similarly to an in-house agency. Of the skills most difficult to develop within their teams, CMOs cited strategic thinking (69%), collaboration/leadership (62%) and messaging (50%) in the top five.

Thought Leadership 112

Thought Leadership Analytics Market Research User-Generated 112

Adobe Experience Cloud Blog

DECEMBER 17, 2019

It’s the reason that market research firm Verdantix predicts that the market for sustainability consultancies will have exceeded $1 billion dollars by the end of 2019. Keep your planning process open so you can take advantage of the continual insights we are gaining as B2B marketing professionals. .

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. Welcome to “great,” marketer. Welcome to great!

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Martech

FEBRUARY 21, 2023

Prioritizing data insights When your brand has moved on from the awareness phase and has gained some insights from market research, it’s time to prioritize accounts and find out more about their businesses.

Thought Leadership 120

Thought Leadership Marketing Marketers Communications 120

Search Engine Land

MAY 23, 2024

Demand can also vary by market or company. Thought Leadership: Deep expertise provides a unique market perspective, enabling thought leadership. Consider the market Research the demand and salary trends for specialists and generalists in your area and industry. Find something you love.

Thought Leadership 86

Thought Leadership SEO Customer Journey Communications 86

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Offering users more options for communication strengthens the relationship between marketer and consumer, and leads to higher engagement. Instead of acquiring large lists of users to contact, consider building segmented, high-quality groups that can be reached through targeted marketing.

Branding 134

Branding Thought Leadership Law Communications 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . Smart small businesses do not make assumptions.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Search Engine Land

SEPTEMBER 18, 2023

Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research. Establish thought leadership : Quora allows businesses to showcase their industry expertise by answering questions and sharing valuable insights.

SEO 142

SEO User-Generated Thought Leadership Promotion 142

Adobe Experience Cloud Blog

JANUARY 22, 2018

The best thing to do is market research. The post How to Fix Social Media Mistakes That Can Harm Your Startup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If you already have an existing base of clients, engage them in a discussion or survey about their channel preference.

Thought Leadership 80

Thought Leadership Promotion Communications Education 80

Marketing Insider Group

JULY 5, 2015

This content marketing research indicates customers are counting on content to help them make their decision. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership?

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Adobe Experience Cloud Blog

AUGUST 1, 2016

For a lean team or smaller company, what should be the top priorities to get started in digital marketing? branding, community building, public relations, market research, customer services, leads and sales). Think about business objectives that you can ground in your strategy with (e.g.

Digital Marketing 94

Digital Marketing Thought Leadership Marketing Marketers 94

Adobe Experience Cloud Blog

JUNE 12, 2012

Paying attention to your prospective customers’ and thought leaders in your industrys’ tweets is probably the cheapest form of market research and career development there is. Spy on ‘em too: Find out what they care about. Create Value: Post things that will help your network. Retweet/Repost content that will be helpful to them.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Adobe Experience Cloud Blog

MARCH 23, 2018

Indicators that describe high-value customers in your existing market can lead you to new customers with the same characteristics in the new market. This saves a lot of resources that you would’ve used in market research and strategic analysis. Tell me about your future vision in the comments.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

Do market research on the purchasing path of your most valuable customers, and you’ll get an idea of the path you want to create. Embracing the Age of the Customer: How to Become Customer Obsessed was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lifecycle Marketing'

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Content Marketing Institute

DECEMBER 4, 2017

Develop original research to be shared with attendees and used by event speakers. Original research is an important part of any content marketing strategy. It’s an opportunity to highlight industry trends , challenges, innovations, and above all, thought leadership. Love your speakers. Promote them. Celebrate them.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

MARCH 1, 2016

Here’s everything you need to know to get started on integrating community forums into your engagement marketing strategy: where to turn, what to look for, and how to use your new insights: 1. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Hubspot Marketing

NOVEMBER 25, 2019

Market research shows brands, like FabFitFun, where their audience is and gives them clues as to where to seed content. Mandy McEwen x LinkedIn Marketing. Founder of marketing company Mod Girl Marketing , Many McEwen, recently partnered with LinkedIn Marketing's Thought Leadership campaign.

Fashion 144

Fashion Affiliate Marketing Thought Leadership Food 144

Adobe Experience Cloud Blog

JULY 7, 2017

In the past, social data was only used as aggregate data for market research. Now, you can get social media activities at the individual contact level and reliably integrate that data with your marketing automation and CRM systems. Have any questions about lead scoring social media activities? Feel free to reach out!

Thought Leadership 134

Thought Leadership User-Generated CRM Market Research 134

Hubspot Marketing

JULY 30, 2020

Given that the content that tends to perform well are conferences, video, and presentations, a technical marketing manager must be able to communicate technical aspects in this thought leadership setting. Technical Marketing Writer. Training skills.

Marketing 145

Marketing Marketers Thought Leadership Finance 145

Marketing Insider Group

DECEMBER 15, 2014

How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. So I took our greatest asset: survey research.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Adobe Experience Cloud Blog

JANUARY 3, 2014

Do market research on the purchasing path of your most valuable customers, and you’ll get an idea of the path you want to create. Embracing the Age of the Customer: How to Become Customer Obsessed was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lifecycle Marketing'

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121