Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . Digital marketing is more affordable than traditional marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Marketing Insider Group

DECEMBER 15, 2021

Research Based Strategy. Content marketing research is never ending. And data-driven marketing is only becoming more and more important. This momentum has stayed strong, and it’s our jobs as marketing professionals to keep it going. Overcome The Traditional Marketing Mindset. Image Source.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Businesses Grow

MAY 30, 2023

How “purpose” can make or break a podcast The ideal length of videos for every social media channel The best formula for copywriting How to build a future-proof social media strategy TikTok’s most common recording errors The unexpected power of Twitter threads The traditional marketing channel that consistently delivers an ROI of (..)

Copywriting 144

Copywriting Direct Mail Advertisers Advertising 144

Sprout Social

SEPTEMBER 9, 2020

Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time. But they’re also tasked with determining brand perceptions and identifying potential risks in the marketplace. The problem?

Health 142

Health Food Acquisition Marketing Digital Marketing 142

Martech

JUNE 14, 2024

Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data. Always-on campaigns demand marketers build circular pathways and processes to flow information between their data and creative teams.

Gen Z 129

Gen Z Marketing Marketers Copywriting 129

Search Engine Land

MARCH 4, 2024

I’m not saying get rid of all data-driven influences in favor of traditional elements, but we have to find a way to marry the most effective elements of each. Search marketing is experiencing a significant shift, mainly sparked by consumers’ feelings and needs in regard to data privacy. Modernization is also essential.

Traditional Marketing 115

Traditional Marketing Marketing Marketers Digital Marketing 115

Hubspot Marketing

AUGUST 12, 2022

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Neil Patel

SEPTEMBER 21, 2021

Well-researched content helps build audience trust and positions you as a leader in your industry. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below.

Food 142

Food Market Research User-Generated Traditional Marketing 142

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Health 134

Health Influencer Marketing Transform Marketing 134

Martech

MARCH 18, 2024

Usually, they are built from various inputs from SMEs, executives and market research to showcase your knowledge and appease search engine algorithms. Traditionally marketing teams would have to rely on allocating significant resources to get this going, often taking weeks to months to create. Generative AI.

Whitepaper 130

Whitepaper User-Generated Traditional Marketing Market Research 130

Content Marketing Institute

OCTOBER 22, 2017

Content marketing rakes in conversion rates six times higher than other methods. Traditional marketing is starting to look a little sad at this point, but let’s keep going. Content marketing, among all the other benefits, also drives higher conversions. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Search Engine Land

NOVEMBER 1, 2022

For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Brands and marketers research to figure out their ideal customers’ pain points, questions, and information needs about their industry, products, or services. Let’s be real.

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Neil Patel

SEPTEMBER 17, 2020

While digital marketing has opened the door to businesses of all sizes to connect with their markets in a more affordable way than traditional marketing, the reality is, the playing field isn’t level. Once you understand your brand, you now need to figure out who your market is.

Influencer Marketing 145

Influencer Marketing Traditional Marketing Digital Marketing Target Market 145

Sprout Social

JUNE 23, 2021

Kraft determined through traditional market research that they wanted to enter the grocery burger market. The traditional next step was to convene focus groups with members of each audience to determine their likes and dislikes, learn about their daily routines and dig into their motivations when meal planning.

Entertainment 126

Entertainment Shipping Food Branding 126

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity.

Energy 59

Energy Transform Product Shoppers 59

Marketing Insider Group

JANUARY 21, 2020

Depending on your brand and business, you may be targeting one small market segment or several segments with varying needs and characteristics. You might have a good idea of who your customer base is already, but don’t make assumptions. As long as you really listen to what they have to say, the hard work is done.

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketing 111

OnPassive Marketing

OCTOBER 30, 2022

Product marketing can launch new products, enter new markets, or reposition existing products. New products require extensive market research to determine customer needs and how best to reach them. Product marketing can revitalize sales by re-branding or changing the pricing strategy for existing products.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

InTouch Marketing

JANUARY 31, 2024

The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Duct Tape Marketing

JANUARY 22, 2025

Rapid and Actionable Insights Unlike traditional marketing research methods, Anti-Focus Groups provide a quick turnaround. The Anti-Focus Group method helps businesses gather these insights while also enhancing brand perception through high-quality, exclusive experiences.

Logistics 78

Logistics Transform Branding Customer 78

Businesses Grow

SEPTEMBER 25, 2023

There are vast implications for how we go to market … 1. Legal approval A big part of any traditional marketing campaign is legal approval. Perhaps it’s time to cut through the organizational layers and turn market research over to the youngest people you can find. ” you’re not alone.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? You’ll also want to consider your marketing budget. Try Instagram or TikTok.

Real Estate 98

Real Estate PR Marketing Marketers 98

Sprout Social

FEBRUARY 1, 2024

This approach creates a level of connection and trust that traditional marketing methods can’t easily replicate. It provides a treasure trove of info for marketing, customer support, sales, research and development, product packaging, human resources and public relations.

Customer 137

Customer Transform Communications Promotion 137

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

OnPassive Marketing

MAY 7, 2022

Greater Reach: Video marketing can help you reach a wider audience than traditional marketing methods. This means placing ads inappropriate locations, targeting keywords, and doing market research are essential to grab the attention of your target audience. Effective Video Content.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Duct Tape Marketing

JULY 9, 2015

As the world’s volume of digital content grows by 200% each year , it’s becoming increasingly difficult for traditional marketing methods to reach consumers – hence why more and more marketers are incorporating visual content into their campaigns.

Marketing 78

Marketing Marketers Entertainment Traditional Marketing 78

Scoop.it!

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Marketing 115

Marketing Marketers Digital Marketing SEO 115

Martech

OCTOBER 14, 2022

All that has changed with the advent of digital tools and modern marketing methods. Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand.

CMO 127

CMO Non-Profit Transform Advertisers 127

Martech

MARCH 9, 2023

Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company. Our campaigns are like an ongoing source of market research. On top of all that, today’s marketing technology makes it easy to gather data.

Email Marketing 116

Email Marketing eCommerce Analytics Traditional Marketing 116

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. 91% of B2B marketers use content marketing. Where do they spend time online?

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Litmus

FEBRUARY 2, 2021

Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. Effective finance teams have the “decoder” ring toon your complex internal systems, and can help you optimize your marketing mix, identify opportunities for growth, and most importantly, quantify your results in business terms.

Finance 65

Finance CMO Transform Marketing Mix 65

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Rock Content

JANUARY 28, 2019

To get started, you’ll need to roll up your sleeves and get to researching. At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. Need help getting started on market research?

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Rock Content

MAY 6, 2020

Emma is a marketing director for a B2B industrial company. Mid-size, astonishing sales team, products, and services that customers love, but very traditional marketing model and limited presence on social media platforms. “We Then, we use that diagnosis to build a clear marketing strategy. It wasn’t a good day for Emma.

Content Marketing 96

Content Marketing Marketing Marketers CMO 96

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74