Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Get MarTech! In your inbox.

Transform 117

Transform Content Marketing Marketers Marketing 117

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Isolated genAI solutions (indie tools). Consistency.

Copywriting 121

Copywriting Transform PR User-Generated 121

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks.

Transform 123

Transform User-Generated CMO Marketers 123

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 110

Transform User-Generated Analytics Social Media Marketing 110

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Transform 96

Transform Gen Z PR Market Research 96

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 106

Market Research Non-Profit Transform Marketers 106

Martech

JULY 17, 2024

To effectively achieve product-market fit, the revenue team – an alliance of product, sales, marketing, customer success, enablement and revenue operations departments – must work together. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing 101

Product Marketing Product Transform Marketers 101

Marketing Insider Group

AUGUST 7, 2024

At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. Market Research One of the most efficient ways to use ChatGPT is employing it to conduct market research by analyzing large volumes of data.

Transform 89

Transform CRM User-Generated Communications 89

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on.

Price 112

Price Real Estate Promotion Food 112

Use Insider

SEPTEMBER 13, 2024

This allows brands to personalize their future emails and create a more targeted approach to their marketing campaigns. Gamification in Market Research Gamification in market research is another powerful application of game mechanics. Frequently Asked Questions How does gamification enhance marketing strategies?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 106

Transform CMO Key Performance Indicator Customer loyalty 106

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 141

Transform User-Generated Analytics Market Trends 141

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers? Get MarTech!

Transform 131

Transform Marketers Marketing Market Research 131

Martech

APRIL 25, 2024

Streetbees’s SBX market research tool now has photo and video capture capabilities. WordLift’s AI SEO Agent is designed for SEO and content marketing tasks. Features include analyzing search demand, transforming, revamping and creating content. They are designed to produce emotionally resonant content.

Transform 106

Transform Education SEO Market Research 106

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform 141

Transform User-Generated Customer Journey Branding 141

Hubspot Marketing

JANUARY 28, 2025

What Brill Medias team did next is fascinating: By vetting problem language, solution language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. The strategy behind Brill Medias ad spend optimizations was researching on Reddit, Twitter X, and AI what problems people are having with agencies.

Transform 64

Transform Non-Profit Marketers Marketing 64

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Sprout Social

MARCH 19, 2024

An example could be a hospital network leveraging NLP-based text analytics to transform unstructured EMR progress notes into searchable and organized data. AI insights for quantitative trading AI insights are transforming quantitative trading by leveraging unique data sources, such as employee feedback, to predict company performance.

Transform 130

Transform Pharmaceutical Manufacturing Health 130

Adobe Experience Cloud Blog

MARCH 9, 2020

Creative marketing and traditional marketing research can go a long way, but as competition intensifies, market share will go to those with the most advanced tools for gaining deeper, more accurate, and actionable insights into consumer desires and emotions.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

David Meerman Scott

FEBRUARY 1, 2023

The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months.

Transform 24

Transform Marketers Marketing Market Research 24

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. It sure would be great if you never had to think about them.

Content Marketing 145

Content Marketing Transform Thought Leadership Marketers 145

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad.

Transform 115

Transform CRM Marketers Marketing 115

Set Up

JANUARY 21, 2025

A report by eMarketer shows that by 2025, Hispanic, African American, and Asian American consumers will lead the multicultural market, with buying power expected to reach $7 trillion in the United States. As your audience is shifting or your demographics expanding, how are you adjusting to meet their needs?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 108

Transform PR User-Generated Retail 108

Backlinko

MARCH 25, 2025

Theyre also in various affiliate marketing programs. Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Search Engine Journal

FEBRUARY 15, 2023

With some innovation and creativity, you can transform it into a tough, but rewarding journey. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait!

Transform 94

Transform PR Market Research SEO 94

Martech

JUNE 11, 2024

This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers. Once you understand what happened, the next logical step is to determine why it happened.

Analytics 111

Analytics Transform Whitepaper User-Generated 111

Sprout Social

FEBRUARY 1, 2024

This insight can steer future product development or marketing strategies. Social listening is transformative here as it creates a strong foundation for long-term customer relationships. This kind of responsiveness can transform a regular customer into a brand champion.

Customer 136

Customer Transform Communications Promotion 136

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce.

Transform 126

Transform Marketers Marketing Digital Marketing 126

Content Marketing Institute

JANUARY 24, 2019

Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Transform your customer care by providing personalized social interactions and improving customer experiences.

Transform 111

Transform Price Analytics Social Media Marketing 111

Martech

MARCH 23, 2022

Still, otherwise, brand strength requires classical market research techniques. These are techniques like focus groups, one-on-one interviews with current and prospective customers, customer shadowing — when researchers accompany customers in their homes and offices to observe their behaviors and see how they make decisions.

Transform 109

Transform Direct Mail Analytics Marketers 109

Neil Patel

AUGUST 23, 2021

What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency. His posts range from landing page hacks to the transformative power of color. Niche: Personal and professional transformation. Niche: Market research.

Transform 128

Transform Marketers Marketing Digital Marketing 128

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Transforming an automotive brand’s perception is not an easy task.

Automobile 104

Automobile Content Marketing Transform Marketers 104

Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. As a digital marketer specializing in e-commerce, you will conduct marketing research, analyze traffic, and set up email marketing campaigns.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketers 128