Martech

DECEMBER 16, 2024

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users. Also, the user base and revenue skyrocketed by 3,900%. The real job of marketing isn’t to generate clicks.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 118

Transform Logistics User-Generated Marketers 118

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Email marketing tools, including Mailchimp, SendGrid and ActiveCampaign.

Customer Acquisition 111

Customer Acquisition CRM Marketing Automation Platform Analytics 111

Marketing Insider Group

AUGUST 27, 2024

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Search Engine Land

AUGUST 12, 2024

Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. Audience research : What are your users’ pain points and challenges? Understand what users are looking for before you begin, and make sure you are fulfilling their needs.

SEO 115

SEO User-Generated Place Market Research 115

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Martech

AUGUST 12, 2024

I regularly use generative AI to polish content, assist with writer’s block, and help with creating presentations (I’m a big fan of gamma.app ) and have found it both effective and a great timesaver. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated 133

User-Generated Traditional Marketing Product Price 133

Martech

JULY 25, 2024

It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history.

B2C 109

B2C Energy User-Generated Retail 109

Marketing Insider Group

AUGUST 7, 2024

Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly. ChatGPT excels at analyzing large volumes of data, identifying patterns, trends, and anomalies, and generating real-time reports.

Transform 89

Transform CRM User-Generated Communications 89

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketers Marketing Price 109

Scoop.it!

JULY 18, 2024

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. To access the insights you need, collect data from marketing research, social analytics, and your CRM. Free to use image from Pexels These are just a few examples.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. AI can give you access to real-time insights into market trends and user behavior. This generates a list of keywords that potential customers are looking for. While blindfolded.

Price 111

Price Real Estate Promotion Food 111

Hubspot Marketing

JANUARY 21, 2025

Content research will connect all these points together. If you understand search intent and can answer your users questions, youre establishing your brand as an authority, setting yourself up for return visitors, and showing Google that you know your stuff. Keyword Research Begin at the beginning, as they say.

User-Generated 98

User-Generated Market Research SEO Email Marketing 98

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125

Hubspot Marketing

OCTOBER 28, 2024

If they spot any disturbing, recurring user behavior, it can send you an alert straight away. By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. The good news is, AI can help you with the latter.

Customer Acquisition 94

Customer Acquisition Price Customer Journey User-Generated 94

Use Insider

SEPTEMBER 13, 2024

Common examples of gamification in marketing include: Loyalty programs where customers earn points or unlock rewards for repeated purchases. Interactive quizzes that help users discover products based on their preferences. Gamified apps that track user progress or achievements, encouraging them to keep interacting with the brand.

Transform 52

Transform Customer loyalty Marketers Marketing 52

Backlinko

FEBRUARY 27, 2025

With the Pro plan, you can generate up to 3,000 reports per day across various analytics tools, with each report showing up to 10,000 results. For example, in the Keyword Magic Tool to generate thousands of keyword ideas: You won’t have access to historical data in these reports.

Price 63

Price eCommerce SEO User-Generated 63

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 63

SEO Finance Market Research Shoppers 63

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This data can come from external sources or be uploaded by users.

User-Generated 142

User-Generated CMO Marketers Marketing 142

Search Engine Land

SEPTEMBER 18, 2023

Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research. Observing users’ questions gives you insight into potential customer pain points and needs.

SEO 142

SEO User-Generated Thought Leadership Promotion 142

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

User-Generated 129

User-Generated Fashion Market Research Product 129

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 109

Transform PR User-Generated Retail 109

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health 52

Health User-Generated Education Digital Marketing 52

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketers Marketing 54

Hubspot Marketing

JUNE 28, 2022

For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services.

Gen Z 141

Gen Z User-Generated Social Media Marketing Education 141

Hubspot Marketing

DECEMBER 21, 2022

A buyer persona extends beyond simply describing your audience; the powerful insights generated by a buyer persona can be leveraged to make better business decisions. Analyze data from your current customers and conduct market research to figure out who your ideal customer is. HubSpot Persona Generator. Descriptive name.

User-Generated 123

User-Generated Education CRM Market Research 123

Martech

JULY 8, 2022

Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Growth Product Manager @ Quorum (U.S. Director of Product Management – Martech/ABM @ Databook (U.S.

User-Generated 127

User-Generated Digital Marketing Market Trends Market Research 127

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP?

Transform 59

Transform Advertising Advertisers Analytics 59

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

JULY 22, 2022

As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Marketing Channels with the Highest and Lowest CAC.

Customer Acquisition 127

Customer Acquisition Direct Mail User-Generated Influencer Marketing 127

Martech

MARCH 23, 2023

To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. The integration will improve product matching and recommendations while making the insights more accessible through conversational modes in a language aligned with user personas.

Direct Mail 109

Direct Mail CRM Shoppers User-Generated 109

Martech

MARCH 18, 2024

ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help streamline and organize my own brainstorming — especially for enhancing my content strategies. Generative AI.

Whitepaper 126

Whitepaper User-Generated Traditional Marketing Market Research 126

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketers 145

Marketers Marketing Marketing Plan PR 145

Adobe Experience Cloud Blog

JANUARY 18, 2018

Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? But what are the essentials of generating profit? He states that advertising and marketing are crucial for generating sales and profiles. Market Research.

Management 133

Management Thought Leadership User-Generated Advertisers 133

Hubspot Marketing

JUNE 17, 2024

This allows marketers to focus on strategic tasks, creative work, and people management. 83% of marketers say that AI helps them create significantly more content than they could without. 53% of marketers who use generative AI to write copy say they only need to make minor edits to the text afterward.

Product 132

Product User-Generated Price Law 132

Hubspot Marketing

APRIL 15, 2020

HubSpot's paid media template will help you keep track of how much you're spending on paid media, where your messages have gone out, and how much attributable revenue has been generated from each source. The software gives users access to 9,000 vendors and 11,000 publishers and informs them with more than 180 unique data points.

Customer Acquisition 145

Customer Acquisition User-Generated Promotion CRM 145

Hubspot Marketing

OCTOBER 27, 2022

Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Do you want to target a new group of people or expand your current target market?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145