Martech

SEPTEMBER 10, 2024

Behavioral data from digital platforms reveals how different segments interact with your brand online. This improves market segmentations, enables better-targeted marketing and informs product development decisions. Adding extra data to the original research creates a richer dataset.

Market Research 116

Market Research Analytics Marketers Marketing 116

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment.

eCommerce 126

eCommerce Retail Market Segmentation Price 126

Use Insider

APRIL 6, 2023

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?

Market Segmentation 52

Market Segmentation User-Generated Inbound Marketing Finance 52

Search Engine Land

SEPTEMBER 26, 2024

Geo-specific conversion propensity for affinity segments Analyze affinity and in-market segments by region to understand user interests and behaviors at a granular level.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Jeff Bullas

NOVEMBER 11, 2022

Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. And over the last ten years, it has become big business. . It is perhaps one of the best online side hustles to start. In the news.

Logistics 239

Logistics Affiliate Marketing eBook Market Segmentation 239

Jeff Bullas

MARCH 12, 2023

The advanced targeting filter system really helps you break down your market segment into vital data points that Toksocial will then use to build your strategy from the ground up. The more information you can provide, the better the growth will be, and you can get back to what you really want to do – make TikTok’s.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Search Engine Land

SEPTEMBER 10, 2024

” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. there are other players in search), the gap between their share of the market and the second largest (Microsoft) is vast and has been for many years.

Retail 76

Retail Advertisers Advertising eCommerce 76

Adobe Experience Cloud Blog

MARCH 27, 2013

Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing. We cover topics such as Lead Quality, Client Content and Market Segmentation. Market Segmentation.

Market Segmentation 134

Market Segmentation Advertisers Advertising User-Generated 134

Welcome Software

NOVEMBER 12, 2024

A personalization engine should be comprised of components that encompass the entire lifecycle of the customer journey; from market segmentation to customer engagement to customer retention. For a deep dive into specific market segmentation data, check out our complete guide to market segmentation.

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Jeff Bullas

FEBRUARY 14, 2023

In the news Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. And over the last ten years, it has become big business. It is perhaps one of the best online side hustles to start.

Logistics 180

Logistics Affiliate Marketing eBook Market Segmentation 180

Hubspot Marketing

NOVEMBER 21, 2024

Our team spent months struggling with ‌scalability challenges — particularly when we needed to create localized product demos for different market segments. While we were juggling between expensive agency work and basic in-house content, tools Clip Creator could have transformed our approach to B2B video production.

Video Marketing 130

Video Marketing Marketing Strategy Transform B2C 130

Hubspot Marketing

AUGUST 8, 2019

However, the practice of behavioral marketing sometimes has drawbacks, particularly for the user -- for instance, Orbitz used behavioral marketing to display more expensive hotels to Mac users over PC. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

User-Generated 145

User-Generated Market Segmentation Marketers Marketing 145

Adams & Knight Marketing

JUNE 18, 2018

“We’re so fortunate to partner with such a range of organizations in various market segments to create work that gets results,” said CEO, Jill Adams. For its creative work on the Hartford Gay & Lesbian Health Collective’s One Big Event campaign the agency earned two Gold Awards.

Advertisers 130

Advertisers Advertising Copywriting Health 130

Marketing Insider Group

APRIL 15, 2024

It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.

Transform 127

Transform Thought Leadership Manufacturing Market Segmentation 127

Marketing Insider Group

SEPTEMBER 9, 2020

In this article, we’ll outline how to key factors to customer segmentation you can use to grow your business. But first, what is customer segmentation , and why does it matter? Customer Segmentation: What and Why? You use all of this data to create a market segment, which then informs your growth marketing campaigns.

Customer 105

Customer Market Segmentation Market Research Marketing Strategy 105

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Hubspot Marketing

OCTOBER 29, 2020

By leading with a consumer-centric approach like STP, you can be sure that every inch of your marketing is relevant to your audience — thus, increasing the likelihood that they convert, purchase, and become lifelong customers. Examples of Great Market Segmentation and Positioning. Yeah … you’ve been subject to the STP model.

Food 145

Food Non-Profit Marketers Marketing 145

Vertical Response

OCTOBER 27, 2024

Personalizing Your Email Campaigns Personalization is a powerful tool in email marketing. Segmenting subscriber lists allows businesses to tailor their newsletters to different audience needs, enhancing engagement and relevance.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing leaders should look beyond traditional marketing segmentation based on name, location and demographics to more advanced information, such as purchasing behavior, lifestyle, and social media. Again, Forbes reinforces the importance of data for truly personalized offerings: “A personalization strategy is a data strategy.

Customer 174

Customer Thought Leadership Customer loyalty Market Segmentation 174

Adobe Experience Cloud Blog

OCTOBER 13, 2017

Affinity categories are lifestyle interests, in-market segments are purchase interests, and other categories are specific interests. Select one of the following: “Affinity Category,” “In-Market Segment,” or “Other Category.”. Expand “Interests” and click “Overview” to view interest information for site visitors.

Analytics 134

Analytics SEO Transform User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 14, 2012

But you want to take your marketing to the next level by exploring areas such as social marketing, segmentation with dynamic content, or improving the way you work with sales to get the highest returns on your marketing efforts. Ask yourself the following questions?

Marketing Automation Platform 124

Marketing Automation Platform Marketers Marketing CRM 124

Marketing Insider Group

JANUARY 21, 2020

You can’t serve your customers if you don’t really know who they are, so the first and most crucial step of building your marketing strategy is to define your market and segment it so you can target each group more effectively. You might have a good idea of who your customer base is already, but don’t make assumptions.

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketers 111

Welcome Software

FEBRUARY 25, 2025

Delivering clear, meaningful interpretations of market segments and consumer behavior empowers marketers to take confident, informed actions. Data-driven decision-making A good personalization platform can transform raw data into actionable insights, making it accessible to all teams, not just technical experts.

Transform 52

Transform Key Performance Indicator Retail Analytics 52

Martech

DECEMBER 4, 2023

Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. The thing is, sometimes those “cracks” are actually opportunities or market segments you’re missing. And other times, they’re just smoke. Or they might point to something important.

Marketing Strategy 123

Marketing Strategy Marketers Marketing Market Segmentation 123

Customers.ai

DECEMBER 4, 2024

Ratings & Reviews: Users appreciate Segment’s flexibility in handling complex data flows. It’s the backbone of our segmentation strategy,” says one reviewer. HubSpot Marketing Segmentation Feature What makes it stand out? Its visual interface makes complex segmentation easy. .” Average rating: 4.4/5

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. The bottom-up approach can give you a realistic baseline, while the top-down approach offers a broader view of the market opportunity.

Price 52

Price CRM Marketers Marketing 52

Martech

OCTOBER 21, 2021

Marketing operations using data-driven CX strategy models are focused on getting to the root of why specific audience events occurred. They rely on marketing databases and dashboards to analyze many customer channels, all to remedy any issues and understand their market segments. Journey-driven.

Transform 111

Transform Customer Journey Market Segmentation Marketers 111

Martech

JUNE 10, 2024

Not surprisingly, each of these was also seen as a top three challenge for marketers. Growing the audience continues to be a priority for B2B marketers, with 58% focusing on expanding their audience to new demographics and market segments this year. In search of a bigger pie. Are you getting the most from your stack?

Market Segmentation 96

Market Segmentation Advertisers Advertising Marketers 96

Martech

NOVEMBER 14, 2023

If that’s not enough it gives you access to an underserved market segment: 26% of adults in the United States have some type of disability and their annual disposable income is nearly $500 billion. As we’ve reported , making websites more accessible for people with disabilities greatly improves site performance for everyone.

Law 104

Law Market Segmentation Branding Marketers 104

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Martech

FEBRUARY 8, 2022

There’s no question that marketing automation is a key part of the stack, helping marketers segment and message their audiences. Most of the MOps professionals I talk to are Marketo champions or HubSpot experts or Pardot geeks.

Shoppers 98

Shoppers Market Segmentation Marketers Marketing 98

Adobe Experience Cloud Blog

AUGUST 3, 2011

Marketing specialists. Next, the executive team will need to decide which market segments will best lend themselves to this approach. Typically these will be a range of SMB (small business) companies in the target market. Sales development representatives (inbound and outbound). Sales consultants.

Market Segmentation 109

Market Segmentation Management Target Market Product 109

Sprout Social

NOVEMBER 21, 2023

Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest.

Market Trends 122

Market Trends Market Segmentation New Technology Price 122

Martech

DECEMBER 22, 2022

Like all good product managers, you may have to conduct market research to determine what market segments your data appeals to and how much those segments will pay for the information. Coverage : How well does the data set you will sell cover the market segment or use case the buyer needs?

Market Segmentation 121

Market Segmentation Management Advertisers Advertising 121

Marketing Insider Group

JULY 27, 2015

Be unique from all other personas to indicate a truly definable market segment. Identify a market segment that your marketing programs can reach and engage, as well as the means (channels, messages, formats) for doing so. Reveal the circumstances of what could derail the detail (or the championing of the deal).

Manufacturing 107

Manufacturing Market Segmentation Law eBook 107

Adobe Experience Cloud Blog

JANUARY 15, 2015

At some point in the year the CEO will definitely ask finance, “Hey, are we investing too much in marketing?” Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Hubspot Marketing

JUNE 3, 2019

Airbnb's market segmentation is interesting because it has to account for two main target audiences: hosts and guests. Customers who are interested in the F-150 would value the truck's impressive towing capacity and ability to navigate difficult terrain. Source: YouTube.

Inbound Marketing 145

Inbound Marketing Marketers Marketing Education 145