Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

JANUARY 27, 2016

As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting. Expand with confidence.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Use Insider

DECEMBER 16, 2023

Use AI-powered segmentation to target the right audiences for each campaign Market segmentation allows you to home in on the right audiences for your campaigns and messages by grouping customers based on shared traits and behaviors. Check our guide to the top marketing automation platforms for a deeper dive into this topic.

eCommerce 52

eCommerce Customer Journey Shoppers User-Generated 52

Use Insider

NOVEMBER 8, 2023

We’ll use Insider as a real-life example of how one platform can help you implement personalization at scale across all five steps. #1 1 Data aggregation and unified customer profiles In order to execute any personalized marketing strategy, you need to know: Who your customers are.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 115

Marketing Automation Platform CRM Manufacturing B2C 115