Remove Market Segmentation Remove Marketing Mix Remove Product Marketing
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How to use fan-driven marketing to foster brand love

Search Engine Land

But outside of extreme exceptions, any business with some degree of product-market fit is perfect for attracting superfans. In other words: You’ll improve brand loyalty more by getting customers to love you than by improving your product, getting better reviews / testimonials or targeting different market segments.

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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

I need product marketing agency that's going to help me position my brand. So we're seeing a shift, I think a lot more towards more strategic qualitative type marketing away from, not to say away from, but just a shift in that focus. And we're seeing more of a shift for demand for more strategic work.

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