Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO 88

CMO Customer Journey Transform User-Generated 88

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 123

Price Market Segmentation SEO Market Research 123

Marketing Insider Group

JANUARY 21, 2020

You can’t serve your customers if you don’t really know who they are, so the first and most crucial step of building your marketing strategy is to define your market and segment it so you can target each group more effectively. You might have a good idea of who your customer base is already, but don’t make assumptions.

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketers 111

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Scoop.it!

JANUARY 3, 2023

Could your SEO efforts be the problem? They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. Interests, device usage, and other relevant statistics can be uncovered using Affinity reports, Market Segment reports, and Acquisition reports. Define Your Buyer Persona.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

Martech

APRIL 15, 2022

Then, something happens (merger, stock market decline, pandemic, war – fill in the blank). Which team do you think recovers the quickest by adjusting their marketing plans? They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted.

Analytics 117

Analytics Transform User-Generated CRM 117

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97