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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? Each campaign told a story that spoke directly to a decision-maker’s challenges and needs.

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Brand Tracking: How to Streamline This Process With AI

Hubspot Marketing

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI.

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LinkedIn Marketing Strategy Study Guide

Calvyn Lee Blog

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

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How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Quick Takeaways.

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Why edge cases matter in marketing strategy

Martech

Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. The thing is, sometimes those “cracks” are actually opportunities or market segments you’re missing. The post Why edge cases matter in marketing strategy appeared first on MarTech. Get MarTech! In your inbox.

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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Siri and Alexa are common examples of conversational AI.

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How to make the most of your market research data

Martech

Behavioral data from digital platforms reveals how different segments interact with your brand online. This improves market segmentations, enables better-targeted marketing and informs product development decisions. Maximizing the impact of your market research Market research is too valuable to waste.