Adobe Experience Cloud Blog

OCTOBER 13, 2017

Affinity categories are lifestyle interests, in-market segments are purchase interests, and other categories are specific interests. Select one of the following: “Affinity Category,” “In-Market Segment,” or “Other Category.”. Expand “Interests” and click “Overview” to view interest information for site visitors.

Analytics 134

Analytics SEO Transform User-Generated 134

Rock Content

SEPTEMBER 18, 2016

David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words. Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. “Creative thrills but data pays the bills.”

Content Marketing 99

Content Marketing Thought Leadership Marketers Marketing 99

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Scoop.it!

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. By showing up at industry events and networking with businesses that aren’t direct competitors, you can find potential business partners who can help you reach out to different market segments.

Branding 104

Branding Thought Leadership B2C User-Generated 104

Adobe Experience Cloud Blog

JANUARY 27, 2016

After implementing predictive sales and marketing strategies, you might start to feel like you’re exhausting your existing market. projected revenue, conversion rates, and sales effort) of new market segments, as opposed to focusing on a raw metric like lead volume. Expand with confidence.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Marketing Insider Group

MARCH 9, 2020

Start with a Content Marketing Audit. Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? Is it industry leaders, potential clients, or maybe a niche segment within your market? If your company aims to break into a new market segment, for example, your content should reflect and support that.

Market Research 126

Market Research Content Marketing Marketers Marketing 126

DIY Marketers

OCTOBER 20, 2022

This meant that people who visited websites could no longer be tracked or marketed to on social media platforms like Facebook that used that information to show them “relevant” ads from their browsing. We had a heavy presence on Facebook but since that was implemented we’ve changed marketing strategies to massive success.

Marketers 108

Marketers Marketing CRM Law 108

Adobe Experience Cloud Blog

OCTOBER 30, 2019

When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization?

Transform 88

Transform Thought Leadership Communications Promotion 88