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Niche advertising: 7 actionable tactics for targeted marketing

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 101
Target Market Advertising Advertisers Neuromarketing 101
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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

FEBRUARY 4, 2021

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Connect with users on a human level. This demonstrates how this is an integral and comprehensive process.

Branding 72
Branding Neuromarketing Manufacturing User-Generated 72
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