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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

But if you are not creating a new market category, why not rank for high-search keywords in your existing category with buyer intent? Get the daily newsletter search marketers rely on. Can search work in new market categories? Business email address Subscribe Processing. 300,000 monthly searches.

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5 Tips for Surviving B2B Marketing Management Disasters

Adobe Experience Cloud Blog

To prevent recurring demand droughts, you need to systematize marketing innovation. New marketing ideas, both big and small, should be sourced, brainstormed, prioritized, tested, measured, and assessed on a regular basis. But this shift must not be at the expense of new idea innovation.