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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Turn it into a new type of content: Don’t let that content die there, though. Newsletter subscriptions. Engagement.

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How to Build a Content Strategy for Small Businesses

Scoop.it!

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. A successful content marketing strategy is one that has a clearly defined audience. You can then use relevant quotes in an article, Facebook ad, or white paper.

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How to Create an Amazing Content Resource Center

Adobe Experience Cloud Blog

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. When prospects look on your resource page for one product line or in a particular market segment, they may also notice content that addresses other questions they have.

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65 ChatGPT Prompts for Marketing to Make Work Easier

Hootsuite

That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Explain the marketing segments for [INSERT INDUSTRY]. It’s seriously easy. Keep the post to 250 characters.

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The Complete Guide to Content Marketing Research

Marketing Insider Group

A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. Content marketing isn’t a one-way street. Is it industry leaders, potential clients, or maybe a niche segment within your market? Are you aiming to generate leads, boost brand awareness, or establish thought leadership ?

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more.