Adobe Experience Cloud Blog
JULY 14, 2015
With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications. Location Marketing Solutions. Beacon Technology in B2B Marketing.
Sprout Social
NOVEMBER 21, 2023
Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest.
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Hootsuite
OCTOBER 20, 2022
This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.
Lusha
DECEMBER 9, 2024
Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. The bottom-up approach can give you a realistic baseline, while the top-down approach offers a broader view of the market opportunity.
Martech
APRIL 28, 2023
Market segmentation and consumer profiling help organizations focus their marketing efforts by allowing them to modify their strategy accordingly. Making the most of generative AI in your B2B marketing efforts As the digital marketing landscape changes, B2B marketers must use cutting-edge technologies to stay ahead of the curve.
Sprout Social
FEBRUARY 7, 2024
By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?
Martech
APRIL 19, 2023
As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time. What today might look like mature and stable technology categories (e.g., AI has tremendous potential across many marketing categories.
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