Martech

FEBRUARY 21, 2023

This requires exploring your experience within different business categories, market segments, audiences and even business models, depending on the clients you’ve served. It may help to identify the following: The product or service categories you serve and perform well. The types of brands you serve best. Get MarTech!

Performance Marketing 98

Performance Marketing Market Segmentation Marketing Marketers 98

Martech

SEPTEMBER 10, 2024

Behavioral data from digital platforms reveals how different segments interact with your brand online. This improves market segmentations, enables better-targeted marketing and informs product development decisions. Adding extra data to the original research creates a richer dataset.

Market Research 117

Market Research Analytics Marketing Marketers 117

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions.

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

MARCH 1, 2023

Data from CRM systems and customer feedback lets marketers segment their email lists and send targeted campaigns to different customer groups. “Omnichannel and omnipresent marketing are two sides of the same coin, but the difference lies in their level of commitment to the customer journey. location or time of day).

Customer loyalty 126

Customer loyalty Customer Journey Marketing Marketers 126

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 127

Price Marketing Marketers Analytics 127

Duct Tape Marketing

JUNE 13, 2024

We're seeing contracts have taken a little bit longer to come to fruition, but by and large, there's still a lot of demand out there for different services.

CMO 90

CMO Transform Price Digital Marketing 90

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions.

CMO 80

CMO Customer Journey Transform User-Generated 80