Martech

FEBRUARY 21, 2023

This requires exploring your experience within different business categories, market segments, audiences and even business models, depending on the clients you’ve served. It may help to identify the following: The product or service categories you serve and perform well. The types of brands you serve best. Get MarTech!

Performance Marketing 98

Performance Marketing Market Segmentation Marketers Marketing 98

Martech

SEPTEMBER 10, 2024

Behavioral data from digital platforms reveals how different segments interact with your brand online. This improves market segmentations, enables better-targeted marketing and informs product development decisions. Adding extra data to the original research creates a richer dataset.

Market Research 115

Market Research Analytics Marketers Marketing 115

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 127

Price Marketers Marketing Analytics 127

Martech

MARCH 1, 2023

Data from CRM systems and customer feedback lets marketers segment their email lists and send targeted campaigns to different customer groups. “Omnichannel and omnipresent marketing are two sides of the same coin, but the difference lies in their level of commitment to the customer journey. location or time of day).

Customer loyalty 123

Customer loyalty Customer Journey Marketers Marketing 123

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks.

Marketers 108

Marketers Marketing CRM Law 108

Duct Tape Marketing

JUNE 13, 2024

We're seeing contracts have taken a little bit longer to come to fruition, but by and large, there's still a lot of demand out there for different services.

CMO 90

CMO Transform Price Digital Marketing 90

CXL

MAY 27, 2022

. • Measure, analyze, and report on campaign performance and provide strategic direction based on analysis. Closely partner with other marketing team members and the sales organization.”. Sometimes, this will be across the full marketing spectrum. Other times, they’ll focus on a particular channel or initiative.

Management 79

Management User-Generated Inbound Marketing CRM 79