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Behavioral data from digital platforms reveals how different segments interact with your brand online. This improves marketsegmentations, enables better-targetedmarketing and informs product development decisions. Adding extra data to the original research creates a richer dataset.
Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective marketsegmentation. Make sure it looks good in the major web browsers your targetmarket uses.
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