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What is market segmentation and why is it so important?

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What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?

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Visitor Tracking: Everything You Need to Know in 2025

Customers.ai

Today’s visitor tracking tools can go even further, offering insights like identifying anonymous visitors, tracking the customer journey across channels, enabling personalized marketing, and so much more. To improve the experience, they update the site to show estimated shipping costs earlier in the process, right on the product page.

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Visitor Tracking: Everything You Need to Know in 2025

Customers.ai

Today’s visitor tracking tools can go even further, offering insights like identifying anonymous visitors, tracking the customer journey across channels, enabling personalized marketing, and so much more. To improve the experience, they update the site to show estimated shipping costs earlier in the process, right on the product page.

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Behavioral segmentation: How it works, types, and examples

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This can include past purchases, website visits, interactions with campaigns across different marketing channels, and so on. Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation.

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The marketer’s guide to customer journey orchestration

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A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. Segment: Customers who haven’t made a purchase at all.