Martech

AUGUST 10, 2021

Good morning, Marketers, and are you being creepy? Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before.

Whitepaper 113

Whitepaper Transform CMO Market Segmentation 113

Customers.ai

DECEMBER 4, 2024

Ratings & Reviews: Users appreciate Segment’s flexibility in handling complex data flows. It’s the backbone of our segmentation strategy,” says one reviewer. HubSpot Marketing Segmentation Feature What makes it stand out? Its visual interface makes complex segmentation easy. Average rating: 4.4/5

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Marketing 141

Marketing Marketers Manufacturing Market Trends 141

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. It’s helping them increase market share and geographic reach, explore new product innovations and optimize costs.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketing 137

Customers.ai

JANUARY 3, 2024

Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes. The main goal of contact-based marketing is more individualized marketing for stronger customer relationships and higher conversion rates.

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Use Insider

APRIL 12, 2023

A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. “ We achieved 4X ROI with Insider’s cross-channel marketing campaigns.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52