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Is Content Marketing Right for My Industry?

Marketing Insider Group

Small businesses have much to gain by investing in content marketing compared to ads and other traditional marketing tactics. She works in a content marketing agency in a nearby city, but she can’t talk these local businesses into giving content marketing a go.

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Your Email Engagement: 10 Ways to Get More People Reading & Clicking

Hubspot Marketing

This snippet is valuable real estate that can make or break your email’s performance. Segment your email marketing. Segmenting your email list enables you to get the right message to the right buyer persona at the right time in their buyer journey. And that is crucial for increasing conversions.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Post-purchase emails are prime real estate for upsells, cross-sells, and collecting customer reviews. How does segmentation improve trigger-based email marketing? Segmentation divides your audience into smaller groups based on criteria like purchase history, location, or engagement level.