Use Insider

APRIL 6, 2023

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?

Market Segmentation 52

Market Segmentation User-Generated Inbound Marketing Finance 52

Adobe Experience Cloud Blog

JULY 14, 2015

These devices and the data they provide regarding location and time spent, can be utilized in conjunction with a marketer’s mobile app to drive greater engagement. Retail: Companies with physical store locations, kiosks, etc. Financial institutions: Someone in a physical retail financial institution location.

Thought Leadership 134

Thought Leadership Retail New Technology Marketing 134

Welcome Software

FEBRUARY 25, 2025

Delivering clear, meaningful interpretations of market segments and consumer behavior empowers marketers to take confident, informed actions. Speed in execution Retail moves fast, and so must marketing strategies. Brands are swimming in data from every system and touchpoint.

Transform 52

Transform Key Performance Indicator Retail Analytics 52

Hubspot Marketing

AUGUST 8, 2019

However, the practice of behavioral marketing sometimes has drawbacks, particularly for the user -- for instance, Orbitz used behavioral marketing to display more expensive hotels to Mac users over PC. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

User-Generated 145

User-Generated Market Segmentation Marketing Marketers 145

Martech

OCTOBER 25, 2021

For CPGs, this means retailers, especially those with a solid e-commerce presence. This data-driven marketing piece represents a very large piece of the untapped opportunities for brands, and it requires quite a lot of capabilities and innovation to be able to reach that,” said Silhol. Segmentation. CPG brand challenges.

Branding 113

Branding Retail Law CRM 113

Martech

APRIL 19, 2024

Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. This marketing segmentation supports the development of targeted messaging and media plans for local markets.

Advertising 121

Advertising Advertisers Retail Price 121

Martech

APRIL 12, 2024

BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors. Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customer 118

Customer B2C Transform Retail 118

Martech

JANUARY 28, 2022

They’re merging this with second-party data from retailers such as Walmart or Amazon. This data-driven marketing piece represents a very large piece of the untapped opportunities for brands, and it requires a lot of capabilities and innovation,” he added. Source: Tristan Silhol.

Transform 123

Transform Fashion Health Marketing 123

Hubspot Marketing

JUNE 3, 2019

Source: Retail News. Airbnb's market segmentation is interesting because it has to account for two main target audiences: hosts and guests. Ford recognizes that people who are interested in this car will value its style in addition to its performance and price. Now, compare that image to the image of the Ford F-150 below.

Inbound Marketing 145

Inbound Marketing Marketing Marketers Education 145

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. The bottom-up approach can give you a realistic baseline, while the top-down approach offers a broader view of the market opportunity.

Price 52

Price CRM Marketing Marketers 52

Martech

MARCH 1, 2023

Below are some examples: With web and mobile analytics , a retailer can recommend products to customers based on their browsing and purchasing behavior, as they are more likely to purchase items relevant to their interests and needs.

Customer loyalty 127

Customer loyalty Customer Journey Marketing Marketers 127

Customers.ai

DECEMBER 4, 2024

Ratings & Reviews: Users appreciate Segment’s flexibility in handling complex data flows. It’s the backbone of our segmentation strategy,” says one reviewer. HubSpot Marketing Segmentation Feature What makes it stand out? Its visual interface makes complex segmentation easy. Average rating: 4.4/5

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Marketing 141

Marketing Marketers Manufacturing Market Trends 141

Hubspot Marketing

APRIL 14, 2023

List the key marketing segments in [industry]. Which segment has the biggest opportunity for our [company, group, organization, business]?" Write marketing copy to make my marketing emails more engaging. Provide a template to explain standard retail return policy."

Marketing 145

Marketing Marketers Analytics Influencer Marketing 145

Sprout Social

JANUARY 29, 2024

In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends. Identify the channels used by your market segment Where is your reputation being forged online?

Management 130

Management Shipping Health Market Research 130

Hootsuite

MAY 10, 2021

Global businesses reach specific market segments on social media through the use of different platforms and accounts. Published in November, the report addresses marketing head-on: “Limited racial diversity across marketing, merchandise, and retail employees results in exclusionary treatment.”.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Now, we’ll subtract our marketing spend ($100) from gross sales ($250). ” you’re thinking. For an online shoe retailer, it’s the average shopping cart amount. “That can’t be right!”

Promotion 125

Promotion Finance Analytics User-Generated 125

Rock Content

NOVEMBER 9, 2020

Aims are the starting point for Event Marketing. In this case, you can invite customers, retailers, and other business partners. This is a great strategy to promote your brand in the market segment. If your company wants to launch a product, the event in question must have this purpose. Conferences.

Event Marketing 115

Event Marketing B2C Promotion Marketing 115

SmartBrief - Marketing

OCTOBER 16, 2023

Focus on entering market segments they may have overlooked or not yet ventured into. Franklin Chu is managing director US for Azoya International , a provider of turnkey cross-border e-commerce solutions to assist retailers looking to expand into China through a cost-effective and lower-risk method.

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

Focus on entering market segments they may have overlooked or not yet ventured into. Franklin Chu is managing director US for Azoya International , a provider of turnkey cross-border e-commerce solutions to assist retailers looking to expand into China through a cost-effective and lower-risk method.

Retail 52

Retail eCommerce Fashion Health 52

Duct Tape Marketing

JANUARY 19, 2022

And for example, I'm somebody who offers marketing consulting to small businesses, midsize businesses, right? Generally, they wanna learn how to market their business, but different market segments need different approaches. So we might create the ultimate guide to marketing your professional services business.

eCommerce 100

eCommerce Retail eBook Management 100

Litmus

JANUARY 19, 2021

Segment your email list. At its core, marketing aims to build a relationship between your business and your customers. If you want to build strong relationships with email marketing, segmentation is crucial. But keeping up with multiple customer segments and personalized messaging can quickly eat up your team’s time.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Hubspot Marketing

MARCH 29, 2023

Market Segmentation Research Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics — this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.

Market Research 145

Market Research Marketing Marketers Price 145

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. High-growth companies to enterprise-level organizations across all industries, market segments, and geographies.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Neil Patel

DECEMBER 23, 2022

Additionally, by tailoring messages to specific segments, businesses can create a more personal connection with their customers, improving customer satisfaction and loyalty while building their customer base. You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Customers.ai

DECEMBER 5, 2024

The success of client segmentation is measured through key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and customer lifetime value (CLV). If segmented campaigns consistently outperform generic ones, your strategy is working. What industries benefit the most from client segmentation?

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Digital Marketer

SEPTEMBER 8, 2022

By not being in traditional retail and competing with brands around the world, you’re the top advocate for your products and the best place for people to learn about you. If your product is in a new category or you have a specific position you haven’t seen elsewhere, look for similar approaches in other market segments.

eCommerce 79

eCommerce Shoppers Shipping Food 79

Sachs Marketing Group

JANUARY 5, 2024

This direct and appealing presentation can significantly increase click-through rates and conversions, making it an invaluable tool for online retailers. By catering to the mobile audience, businesses can tap into a vast and growing market segment, leading to increased traffic, higher engagement rates, and, ultimately, rapid business growth.

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Welcome Software

OCTOBER 18, 2024

To create powerful, personalized experiences that resonate with your audience and drive results, check out these resources: 1:1 personalization Marketing segmentation guide How to build a personalization strategy

Millennials 52

Millennials Whitepaper Shoppers Fashion 52

SmartBrief - Marketing

SEPTEMBER 20, 2023

B2B partners will remain longer, resellers will be strong partners and support the brand at retail touchpoints, and consumers will keep coming back and sharing their experience with others. Identifying each customer segment and personalizing services accordingly will go a long way in creating a seamless experience.

Customer 52

Customer Transform Retail Market Segmentation 52

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Take the example of Los Angeles-based furniture retailer Apt2B. photo credit: shutterstock.

Millennials 53

Millennials Entertainment User-Generated Marketing 53

Customers.ai

JANUARY 3, 2024

Example : A retail company might notice a customer frequently browsing eco-friendly products. How does segmentation work in contact-based marketing? Segmentation in CBM involves dividing the audience based on specific criteria like behavior or preferences, allowing for more targeted marketing efforts.

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Content Marketing Institute

DECEMBER 21, 2018

During the 1990s and early 2000s, working as advertising manager of a fast-growing retail store , I was frustrated by the disconnect between the reality of how we dealt with customers in the store and the owners’ ambivalence about taking the high road and featuring satisfied-customer stories. #contentmarketing Click To Tweet.

Content Marketing 104

Content Marketing Non-Profit Marketing Marketers 104

AWeber

OCTOBER 17, 2023

If you can incentivize people to buy and share gift cards for your products, you’re well on your way to a successful Black Friday marketing campaign. Nearly 13% of annual retail sales happen between Black Friday and Christmas. This is crunch time for marketers. The fact that it’s the holidays is convenient, sure.

Shipping 103

Shipping Shoppers Marketing Marketers 103

CXL

JUNE 2, 2022

LiveRamp identified the attributes that their high-value accounts have in common: 5000+ employees for enterprise companies; $50M+ in annual revenue; Located in retail, CPG, insurance, and automotive industries. They then built and implemented their account-based multi-touch marketing campaign around those targets.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

InTouch Marketing

JANUARY 31, 2024

By embracing niche marketing, businesses can foster stronger connections with their audience, differentiate themselves from competitors, and achieve success by catering to a specific and often underserved market segment. Relationship Marketing You may have also heard of the term “relationship marketing.”

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86