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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites.

CMO 87
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Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. How hard could it be?

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Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. How hard could it be?

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How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

You can’t serve your customers if you don’t really know who they are, so the first and most crucial step of building your marketing strategy is to define your market and segment it so you can target each group more effectively. You might have a good idea of who your customer base is already, but don’t make assumptions.

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How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

Neil Patel

In-market segments : These are users who show high purchase intent. So how does GTM help you better understand the impact of your marketing? With traditional marketing, you needed developers to create different rules for tracking different events. SEO reports (keywords analysis report, referring pages report).

Analytics 145
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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty.

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Businesses in highly technical niche industries especially need content marketing to unpack difficult-to-understand concepts. Small businesses have much to gain by investing in content marketing compared to ads and other traditional marketing tactics.