Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 121

Target Market Advertisers Advertising Neuromarketing 121

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Revamp your brand perception to appeal to your new market. Conduct a Market Analysis. Gillette: A brand perception shift that transformed a culture.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

APRIL 15, 2024

It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.

Transform 127

Transform Thought Leadership Manufacturing Market Segmentation 127

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Ideal channel growth and target market segments. Pain points and audience insights. Interaction personalization.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Customers.ai

NOVEMBER 21, 2023

As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers. This leads to better messaging and a better customer experience.

Transform 103

Transform Customer Journey Marketing Marketers 103

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Customers.ai

JANUARY 3, 2024

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? How does segmentation work in contact-based marketing?

CRM 99

CRM Direct Mail Customer Journey Marketing 99