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Agency earns 43 awards from Advertising Club of Connecticut

Adams & Knight Marketing

“We’re so fortunate to partner with such a range of organizations in various market segments to create work that gets results,” said CEO, Jill Adams. For its creative work on the Hartford Gay & Lesbian Health Collective’s One Big Event campaign the agency earned two Gold Awards.

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What Types Of Marketing Are There?

InTouch Marketing

The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.

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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

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How to scale personalization efforts with data-driven marketing

Martech

Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Source: Tristan Silhol.

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Data-Driven Personalized Content | Build Customer Trust and Loyalty

Adobe Experience Cloud Blog

Marketing leaders should look beyond traditional marketing segmentation based on name, location and demographics to more advanced information, such as purchasing behavior, lifestyle, and social media. The key is to track as many interactions across as many channels as possible, without overstepping.”.

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How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

You can’t serve your customers if you don’t really know who they are, so the first and most crucial step of building your marketing strategy is to define your market and segment it so you can target each group more effectively. You might have a good idea of who your customer base is already, but don’t make assumptions.

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Role of artificial intelligence in marketing

Sprout Social

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. AI chatbot marketing can put brand visibility in hyperdrive with targeted messaging.

Marketing 139