Adams & Knight Marketing
JUNE 18, 2018
“We’re so fortunate to partner with such a range of organizations in various market segments to create work that gets results,” said CEO, Jill Adams. For its creative work on the Hartford Gay & Lesbian Health Collective’s One Big Event campaign the agency earned two Gold Awards.
Adobe Experience Cloud Blog
JUNE 2, 2020
Marketing leaders should look beyond traditional marketing segmentation based on name, location and demographics to more advanced information, such as purchasing behavior, lifestyle, and social media. The key is to track as many interactions across as many channels as possible, without overstepping.”.
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Marketing Insider Group
MARCH 24, 2011
Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. How hard could it be? Want an example?
Marketing Insider Group
MARCH 24, 2011
Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. How hard could it be? Want an example?
Marketing Insider Group
JANUARY 21, 2020
You can’t serve your customers if you don’t really know who they are, so the first and most crucial step of building your marketing strategy is to define your market and segment it so you can target each group more effectively. You might have a good idea of who your customer base is already, but don’t make assumptions.
Martech
JANUARY 28, 2022
Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Source: Tristan Silhol.
Duct Tape Marketing
AUGUST 22, 2024
Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential.
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