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AI-powered martech news and releases: April 17

Martech

LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns. This platform automates the transformation of plain text into audio, video and infographic formats. Conforma launched a platform to convert text into multimedia formats.

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Google’s Ads Data Hub: What you need to know

Search Engine Land

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.

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Use personalization to fix DRIP and make your data work for you

Welcome Software

To be "information-rich," a company needs to not only collect data but also transform it into insights that clearly guide decision-making. Data-driven decision-making A good personalization platform can transform raw data into actionable insights, making it accessible to all teams, not just technical experts.

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5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead)

Duct Tape Marketing

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

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How to scale personalization efforts with data-driven marketing

Martech

To combat these challenges, Silhol recommends marketers turn to their marketing operations setup to see how optimized it is for analytics and data procurement. We started a whole program of digital transformation focused on transforming the way we run digital media campaigns,” he said. Source: Tristan Silhol.

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Different ways of seeing the customer: Friday’s Daily Brief

Martech

Because of the transformations underway, marketers have discovered different ways of seeing. What is call analytics and how does it deliver key insights to marketers? They rely on marketing databases and dashboards to analyze many customer channels, all to remedy any issues and understand their market segments.

Transform 113
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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Personalizing Your Email Campaigns Personalization is a powerful tool in email marketing. Segmenting subscriber lists allows businesses to tailor their newsletters to different audience needs, enhancing engagement and relevance.