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AI-powered martech news and releases: August 1

Martech

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Getty Images updated its generative AI services and tools.

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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? These are: Generational categories are not scientifically defined.

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How to conduct audience research for paid search

Search Engine Land

Have you formerly had a poor mobile experience, but the site has been updated and you can’t wait to send users there? Is an in-market segment getting nearly zero impressions? Are most of your customers in the United States, but you’ve earmarked a media budget to expand into Canada?

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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

With 93% of businesses now calling video essential to their marketing strategy, industry experts point to two major catalysts: AI's role in enhancing video creation and an audience increasingly drawn to video for its immediacy and depth. Lead generation. Technical evaluators were the opposite.

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Think Creatively About Your Search Ads With These Top Questions

Adobe Experience Cloud Blog

Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing. We cover topics such as Lead Quality, Client Content and Market Segmentation. Market Segmentation.

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What is market segmentation and why is it so important?

Use Insider

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?

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The What, Why, and How of Behavioral Marketing [+ Examples]

Hubspot Marketing

However, the practice of behavioral marketing sometimes has drawbacks, particularly for the user -- for instance, Orbitz used behavioral marketing to display more expensive hotels to Mac users over PC. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.