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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it. That’s all. My Chrome browser activity triggered Instagram ads. Read more here.

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Are You Generating Demand or Just Identifying It?

Content Marketing Institute

Respondents said blog posts are the most effective type of content used in the early stage, white papers in the middle stage, and case studies in the late stage. Blogs most effective early buyer stage; white papers in middle stage; case studies in late stage. Experiment with how these content types are even structured.

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What is a personalization engine? A complete guide

Welcome Software

A personalization engine should be comprised of components that encompass the entire lifecycle of the customer journey; from market segmentation to customer engagement to customer retention. For a deep dive into specific market segmentation data, check out our complete guide to market segmentation.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Revamp your brand perception to appeal to your new market. Conduct a Market Analysis. Expand your team to handle the larger content workload.

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How to Create an Amazing Content Resource Center

Adobe Experience Cloud Blog

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. When prospects look on your resource page for one product line or in a particular market segment, they may also notice content that addresses other questions they have.

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3 ways B2B marketers can use generative AI

Martech

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Generative AI models can also improve predictive analytics.

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Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Adobe Experience Cloud Blog

Make sure to compare bounce rates from different campaigns so different marketing segments can learn from one another. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’.

Analytics 101