Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Continue reading →

Market Trends 145

Market Trends Content Marketing Marketing Marketers 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience. Contact us !

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

APRIL 19, 2022

Instagram feed shopping posts, Instagram Stories Shopping, and Instagram Guides Shopping are all used by over one in three marketers and are just behind Instagram Shops and Instagram live Shopping for ROI. Marketers will accomplish this by investing in interacting with their audience and creating content that encourages engagement.

Market Trends 125

Market Trends Marketing Marketers Affiliate Marketing 125

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Hubspot Marketing

APRIL 18, 2022

As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. B2C marketers are having better luck – 51% report high ROI, 12% more than B2B marketers. 12% of B2B marketers say this strategy has resulted in the biggest ROI, compared to only 7% of B2C marketers.

B2C 132

B2C Market Trends Marketing Marketers 132

Rock Content

JULY 6, 2023

Meanwhile, SEO content might be useful to marketers with a leaner budget plan, since it is able to deliver good results. SEO is ranked 4th on a list that considers marketing trends with the highest ROI. The post Marketers Plan to Increase Investments into SEO This Year, Report Finds appeared first on Rock Content.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Hubspot Marketing

AUGUST 20, 2024

Here’s a helpful research tip from our AI marketing trends report : “When using AI tools, prompt writing is an art and a science. HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort.

User-Generated 129

User-Generated Food Transform Marketing 129

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy.

Retail 104

Retail Gen Z Market Trends Millennials 104

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! Improves ROI by lowering ad waste.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Search Engine Land

AUGUST 29, 2024

Market and trends analysis Identify industry and market trends : Examine industry trends, including market demand and supply patterns for the upcoming year and the previous year. Consider factors like channel maturity, potential ROI and customer and market trends.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Rock Content

MARCH 25, 2020

That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Your company probably uses now at least one technique or tool that was once seen as a trend. Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. Streamline video production.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

MAY 8, 2023

According to HubSpot's State of Marketing Report , 16% of marketers plan to get their company talking about values this year for the first time, and 89% of those who already do plan to increase or maintain their investment in this approach. Understanding the audience is critical to the success of any marketing campaign.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Luckily it can be leveraged with short-form video to take advantage of both of the highest ROI trends at the same time! Which Marketing Trends Will Grow in 2023?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. 95% of marketers who are using generative AI to write copy have to edit the text , with 44% saying they make significant edits.

Analytics 114

Analytics SEO Price User-Generated 114

Martech

JULY 8, 2022

Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S.

User-Generated 130

User-Generated Digital Marketing Market Trends Market Research 130

Hubspot Marketing

SEPTEMBER 11, 2023

Short-form video has the highest ROI of all marketing trends. HubSpot ) Emerging Visual Marketing Trends 90% of marketers using short-form video will increase or maintain their investment next year, and 21% of marketers plan to leverage short-form video for the first time in 2023.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Rock Content

OCTOBER 12, 2015

Social Media Marketing Trends: Survey Summary Report | Ascend2. Social media marketing, when planned properly, can be very effective. Nevertheless, creating compelling content for social media marketing is also the most difficult to execute. State of B2B Product marketing 2015 | Regalix.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Price 116

Price CMO Marketing Marketers 116

Hubspot Marketing

MAY 12, 2025

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact.

Gen Z 49

Gen Z Fashion User-Generated Digital Marketing 49

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Identifying your KPIs.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Adobe Experience Cloud Blog

JUNE 23, 2015

As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. My Thoughts on the Apple Watch.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Simply put, the place where marketers plan is also the place where marketers execute. Our customers are thrilled to abandon their static spreadsheets, disconnected calendar programs, and wall-sized dry erase boards. -Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik. Modern Marketing'

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132

Hubspot Marketing

DECEMBER 26, 2023

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

AUGUST 14, 2020

Startup business plans start with a blank word document, and before they are finished, need to reference existing industry data and explain unique business strategies and go-to-market plans. Business Acquisition Plan. Explain why the business should (or must) be repositioned.

Finance 145

Finance Market Trends Market Research Marketing Plan 145

Hubspot Marketing

SEPTEMBER 22, 2022

When it comes to getting the most from topical and evergreen content, planning templates are a great place to start, since they provide a solid foundation for your long-term traffic strategy. Check out HubSpot’s free Content Marketing Planning Template to get your content creation campaign off the ground. Put simply?

SEO 137

SEO Market Trends Marketing Plan Place 137

Hubspot Marketing

JUNE 28, 2022

The use of short-form video will grow significantly in 2022, with 36% of video marketers planning to invest more in it than any other format, and 45% planning to use it for the first time this year. If you're one of those marketers, you may be wondering how long a short-form video should be.

Video Marketing 131

Video Marketing Marketing Marketers Promotion 131

Marketing Insider Group

DECEMBER 18, 2023

Adaptability to Trends and Feedback Content marketing is incredibly adaptable. It allows businesses to quickly pivot in response to market trends , customer feedback, or current events. Analyzing Your Audience Understanding your audience is the cornerstone of effective content marketing.

Advertisers 113

Advertisers Advertising Outbound Marketing Market Trends 113

Sprout Social

OCTOBER 19, 2023

This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy. Building chatbots Chatbots are a compelling AI use case in marketing. What can be better for customer support than that?

User-Generated 141

User-Generated Marketing Marketers Advertising 141

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130