Martech

OCTOBER 9, 2024

The Modern Marketing Data Stack Unveiled: Leaders and Ones to Watch See the reveal of the standout leaders and exciting up-and-comers across 10 crucial categories of the Modern Marketing Data Stack.

Transform 89

Transform Marketers Marketing Advertising 89

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making.

Transform 86

Transform Customer Customer Acquisition Finance 86

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut. While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content.

Gen Z 107

Gen Z Market Trends Email Marketing Branding 107

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Market Trends 102

Market Trends Market Segmentation New Technology Price 102

Search Engine Land

AUGUST 29, 2024

Market and trends analysis Identify industry and market trends : Examine industry trends, including market demand and supply patterns for the upcoming year and the previous year. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Sprout Social

MAY 9, 2023

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. This is what enables ML models to provide more precise results with time through deep learning.

Marketers 137

Marketers Marketing Manufacturing Market Trends 137

Kuno Creative

JUNE 30, 2022

Keeping ahead of the latest inbound marketing trends and changes can sometimes seem like a full-time job in itself. But it’s a challenge that marketing strategists thrive on. Creating strategy out of lots of moving pieces, pivoting when needed, is their bread-and-butter.

Inbound Marketing 52

Inbound Marketing Market Trends Marketers Marketing 52

Lusha

NOVEMBER 11, 2024

Expand into New Markets or Customer Groups Researching New Markets Before entering new markets or targeting new customer groups, it’s important to do thorough research. Good research helps you decide which markets or customer groups to target and how to tailor your offerings to meet their needs.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Marketing Insider Group

JULY 16, 2024

The primary reasons for writing a business proposal include: Securing funding Selling your business Forming a partnership Launching a new product Expanding into new markets For instance, if you’re looking to attract investors, your proposal needs to convincingly show how their investment will generate returns.

Communications 114

Communications Market Trends Customer New Markets 114

Jeff Bullas

FEBRUARY 20, 2023

Guest author: Marie Fincher is a digital content director at Trust My Paper company with a background in marketing, technology, and business intelligence. She frequently writes about data science, BI, new marketing trends and branding strategies.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

SocialPilot

FEBRUARY 9, 2024

Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chatbots videos to new product explainer clips, he will convince you to form a new marketing strategy with video at its forefront. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

SEPTEMBER 3, 2021

While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. By tracking online behaviors, marketers gain a deeper understanding of their customers.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Sachs Marketing Group

DECEMBER 6, 2023

It’s a dynamic process that requires adaptability and a deep understanding of digital marketing trends and consumer behavior. This targeted approach allows for reaching specific demographics or geographic locations, making it highly effective for businesses looking to tap into new markets or reinforce their presence in existing ones.

Management 98

Management Advertising Advertisers Digital Marketing 98

Martech

DECEMBER 7, 2021

Before addressing these trends with new marketing technologies, brands should pay attention to the latest (and changing) consumer behaviors. Technological growth always drives these changes, but the pandemic has sped them up and introduced new trends, such as the desire for greater personalization. Image: Merkle.

Transform 112

Transform Shipping Marketers Marketing 112

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Don’t let the future of marketing catch you by surprise!

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Hubspot Marketing

SEPTEMBER 12, 2024

Fleming said it could be difficult to stay on top of marketing trends while managing all the other aspects of starting a business. Instead, she recommended finding marketing blogs or podcasts that could do some of that legwork to keep the messaging as on-trend as possible. Be judicious.”

Logistics 93

Logistics Finance Manufacturing Law 93

Orbit Media Studios

SEPTEMBER 3, 2024

Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. I don’t greenlight a redesign process unless there are other reasons, like launching a new product, attacking a new market, or changing the positioning of the company.

CMO 114

CMO SEO Copywriting New Technology 114

Girl Power Marketing

AUGUST 9, 2021

However, the current state of CPG marketing trends gives us a lot of information about how things are going and how we can expect them to develop over the coming years. We don’t always need a crystal ball to see the future. No longer will the onus be on individual consumers but on the corporations that produce 71% of carbon emissions.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Set Up

OCTOBER 6, 2022

If you don’t like where you are in your career, he urges people to be curious and seek out something different since the marketing field has so much to offer. Boland actually prefers to hire people who have a diverse marketing background because they’re more likely to be on the pulse of new marketing trends across different industries.

CMO 59

CMO Thought Leadership Energy Market Trends 59

Duct Tape Marketing

AUGUST 28, 2023

To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1. Focus on Key Marketing Strategies Don't fall into the trap of following every new marketing trend. Instead, focus on the key strategies that align with your business goals and customer needs.

Transform 65

Transform Affiliate Marketing Marketing Strategy Marketing Plan 65

Martech

FEBRUARY 12, 2024

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Digital Marketing Knowledge.

Telemarketing 100

Telemarketing Marketers Marketing Customer Journey 100

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 128

Inbound Marketing Whitepaper Real Estate Non-Profit 128

Rock Content

SEPTEMBER 12, 2023

Its primary goal is to provide valuable insights and knowledge that can inform and guide marketing strategies, decision-making, and actions. Marketing research helps businesses understand consumer behavior, preferences, and needs, as well as assess market trends and competitive dynamics.

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Marketing Insider Group

APRIL 29, 2024

Leveraging data and analytics isn’t just a new marketing trend —it’s a direct path to learning what’s working, what’s not, and how you can improve.

Customer Acquisition 119

Customer Acquisition Customer Key Performance Indicator Transform 119

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 100

Price Marketers Marketing Analytics 100

Duct Tape Marketing

AUGUST 28, 2023

To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1. Focus on Key Marketing Strategies Don't fall into the trap of following every new marketing trend. Instead, focus on the key strategies that align with your business goals and customer needs.

Transform 48

Transform Affiliate Marketing Marketing Strategy Marketing Plan 48

Adobe Experience Cloud Blog

APRIL 13, 2017

Whether you have short-term marketing goals, or a long-term strategy enhancing your organization, Summit is the place to be to demo solutions, hear from our customers, learn about new marketing trends, or pick up a tchotchke or two. What are you looking forward to most?

Thought Leadership 122

Thought Leadership Transform Marketers Marketing 122

Businesses Grow

JANUARY 8, 2024

But nobody seems to be noticing a much more significant and non-obvious trend. According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. So there you have it.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Bannerflow

APRIL 6, 2023

To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Keeping up with the latest market trends and adopting a data-driven approach Businesses must be proactive in the fast-paced digital marketing landscape.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

Buffer Marketing

SEPTEMBER 26, 2024

Pinterest’s Predicts reports Pinterest releases a report every year predicting marketing trends to help you stay ahead of the curve. You can learn which terms are trending to form your keyword strategy and calibrate your ad campaigns to drive more traffic, too. Did your favorite resource make it on this list?

Thought Leadership 94

Thought Leadership Social Media Marketing Marketers Marketing 94

Vertical Response

MARCH 22, 2024

Market research is key in understanding your target demographics, revealing market trends, and scrutinizing the competitiveness of a niche. Focus on solving a unique problem for a target audience with sufficient income and conduct market research to understand your demographics, market trends, and niche competitiveness.

Affiliate Marketing 72

Affiliate Marketing Transform Shipping Education 72

Neil Patel

AUGUST 23, 2021

Why You Should Follow Mari: If you’re looking to up your Facebook marketing game, look no further. Her account offers helpful tips and tricks for unpacking marketing trends, among a ton of other insightful topics. Frequently Asked Questions About Marketing Instagram Accounts to Follow.

Transform 128

Transform Marketers Marketing Digital Marketing 128

Marketing Insider Group

OCTOBER 2, 2023

They’ll set clear KPIs, monitor progress, and fine-tune the approach as needed to ensure your marketing efforts translate into real-world success. Whether it’s a product pivot, a new market segment, or a sudden surge in demand, things can shift rapidly.

Marketers 112

Marketers Marketing Communications Energy 112

Rock Content

AUGUST 21, 2020

Data-driven administration can find better, deeper insights into marketing trends, your buyer persona , and the benchmarking your competition. With highly optimized pipelines, the companies that fail to follow this specific trend will never manage to offer the same prices, quality, and deadlines that the new market standards demand.

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Sprout Social

FEBRUARY 24, 2022

4 must-know mobile commerce statistics and market trends. Either out of preference or necessity, embracing mobile commerce is crucial for the sake of expanding into new markets. Conversational commerce: completing transactions with the assistance of mobile reps (through chat apps or social media).

Shoppers 113

Shoppers Retail eCommerce Shipping 113

Sachs Marketing Group

JANUARY 1, 2024

In this article, we share 24 New Year’s marketing resolutions for small business owners interested in thriving in 2024. New Year’s Marketing Resolutions A new year brings new marketing opportunities and challenges. Here are 24 New Year’s marketing resolutions for small businesses.

Digital Marketing 98

Digital Marketing Real Estate Marketers User-Generated 98

Hootsuite

JULY 25, 2023

That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Explain the marketing segments for [INSERT INDUSTRY]. It’s seriously easy.

Whitepaper 95

Whitepaper Gen Z Marketers Marketing 95