Marketing Insider Group

JULY 16, 2024

The primary reasons for writing a business proposal include: Securing funding Selling your business Forming a partnership Launching a new product Expanding into new markets For instance, if you’re looking to attract investors, your proposal needs to convincingly show how their investment will generate returns.

Communications 122

Communications Market Trends Customer New Markets 122

Hubspot Marketing

SEPTEMBER 12, 2024

Fleming said it could be difficult to stay on top of marketing trends while managing all the other aspects of starting a business. Instead, she recommended finding marketing blogs or podcasts that could do some of that legwork to keep the messaging as on-trend as possible. Be judicious.”

Logistics 112

Logistics Finance Manufacturing Law 112

Sprout Social

NOVEMBER 26, 2024

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Digital Marketer

FEBRUARY 27, 2023

Ability to Work in Any Industry Most marketing initiatives or activities are industry agnostic. Being a T-shaped marketer makes handling various tasks in any company or industry easy. For context, you can seamlessly pivot and fit into a new market, technology, or industry without compromising quality service delivery.

New Markets 80

New Markets Marketing Marketers Traditional Marketing 80

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” ” That’s a profound statement.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Jeff Bullas

FEBRUARY 20, 2023

Guest author: Marie Fincher is a digital content director at Trust My Paper company with a background in marketing, technology, and business intelligence. She frequently writes about data science, BI, new marketing trends and branding strategies.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Market Trends 126

Market Trends Market Segmentation New Technology Price 126

Sprout Social

MAY 9, 2023

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. This is what enables ML models to provide more precise results with time through deep learning.

Marketing 141

Marketing Marketers Manufacturing Market Trends 141

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making.

Transform 113

Transform Customer Customer Acquisition Finance 113

Adobe Experience Cloud Blog

APRIL 13, 2017

Whether you have short-term marketing goals, or a long-term strategy enhancing your organization, Summit is the place to be to demo solutions, hear from our customers, learn about new marketing trends, or pick up a tchotchke or two. What are you looking forward to most?

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut. While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content.

Gen Z 108

Gen Z Market Trends Email Marketing Branding 108

Adobe Experience Cloud Blog

AUGUST 29, 2017

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial.

Marketing Plan 134

Marketing Plan Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 23, 2015

As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. My Thoughts on the Apple Watch.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Martech

DECEMBER 7, 2021

Before addressing these trends with new marketing technologies, brands should pay attention to the latest (and changing) consumer behaviors. Technological growth always drives these changes, but the pandemic has sped them up and introduced new trends, such as the desire for greater personalization. Image: Merkle.

Transform 120

Transform Shipping Marketing Marketers 120

Adobe Experience Cloud Blog

JUNE 22, 2015

The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year. Here are 5 emerging mobile marketing trends for you to take advantage of now : 1. Apps are the new landing page.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Here are my top 4 takeaways from the conference, which represented the best in content marketing trends, challenges, and thought leadership: 1) The New Biggest Threat to Content Marketing: An Over-Reliance on Competent, Professional, On-Strategy Content. , and orange glazed donuts. There were also oranges, I think.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Rock Content

AUGUST 21, 2020

Data-driven administration can find better, deeper insights into marketing trends, your buyer persona , and the benchmarking your competition. With highly optimized pipelines, the companies that fail to follow this specific trend will never manage to offer the same prices, quality, and deadlines that the new market standards demand.

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Sprout Social

FEBRUARY 24, 2022

4 must-know mobile commerce statistics and market trends. Either out of preference or necessity, embracing mobile commerce is crucial for the sake of expanding into new markets. Conversational commerce: completing transactions with the assistance of mobile reps (through chat apps or social media).

Shoppers 134

Shoppers Retail eCommerce Shipping 134

Neil Patel

AUGUST 23, 2021

Why You Should Follow Mari: If you’re looking to up your Facebook marketing game, look no further. Her account offers helpful tips and tricks for unpacking marketing trends, among a ton of other insightful topics. Frequently Asked Questions About Marketing Instagram Accounts to Follow.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Neil Patel

OCTOBER 25, 2020

But as you see with Google, as time goes by and new market opportunities emerge (mostly identified through market research and by marketing agencies), the need to evolve that identity may arise as you realize the need to appeal to specific audiences. And that’s where marketing agencies differ.

Market Research 136

Market Research Marketing Marketers Analytics 136

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. The question above is worth asking.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

SocialPilot

FEBRUARY 9, 2024

Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chatbots videos to new product explainer clips, he will convince you to form a new marketing strategy with video at its forefront. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 127

Price Marketing Marketers Analytics 127

SocialPilot

DECEMBER 7, 2023

This podcast is relatively new and offers fresh insights into a diverse range of marketing topics. So, go ahead and tune into its new episodes to learn about the current and future marketing trends from industry leading speakers. What’s more?

Social Media Marketing 91

Social Media Marketing Entertainment Traditional Marketing PR 91

Kuno Creative

JUNE 30, 2022

Keeping ahead of the latest inbound marketing trends and changes can sometimes seem like a full-time job in itself. But it’s a challenge that marketing strategists thrive on. Creating strategy out of lots of moving pieces, pivoting when needed, is their bread-and-butter.

Inbound Marketing 52

Inbound Marketing Market Trends Marketing Marketers 52

Sachs Marketing Group

DECEMBER 6, 2023

It’s a dynamic process that requires adaptability and a deep understanding of digital marketing trends and consumer behavior. This targeted approach allows for reaching specific demographics or geographic locations, making it highly effective for businesses looking to tap into new markets or reinforce their presence in existing ones.

Management 98

Management Advertising Advertisers Digital Marketing 98

Sprout Social

MAY 25, 2016

No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success.

Email Marketing 111

Email Marketing Copywriting Marketing Marketers 111

Martech

FEBRUARY 12, 2024

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Digital Marketing Knowledge.

Telemarketing 112

Telemarketing Marketing Marketers Customer Journey 112

Marketing Insider Group

APRIL 29, 2024

Leveraging data and analytics isn’t just a new marketing trend —it’s a direct path to learning what’s working, what’s not, and how you can improve.

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Orbit Media Studios

SEPTEMBER 3, 2024

Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. I don’t greenlight a redesign process unless there are other reasons, like launching a new product, attacking a new market, or changing the positioning of the company.

CMO 114

CMO SEO Copywriting New Technology 114

Marketing Insider Group

OCTOBER 2, 2023

They’ll set clear KPIs, monitor progress, and fine-tune the approach as needed to ensure your marketing efforts translate into real-world success. Whether it’s a product pivot, a new market segment, or a sudden surge in demand, things can shift rapidly.

Marketing 122

Marketing Marketers Communications Energy 122

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Don’t let the future of marketing catch you by surprise!

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Rock Content

SEPTEMBER 12, 2023

Its primary goal is to provide valuable insights and knowledge that can inform and guide marketing strategies, decision-making, and actions. Marketing research helps businesses understand consumer behavior, preferences, and needs, as well as assess market trends and competitive dynamics.

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Non-Profit 141

Non-Profit Marketing Marketers SEO 141