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Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

Digital Marketer

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

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12 of the best competitive intelligence tools for marketers

Sprout Social

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

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Building a future-ready marketing operations team

Martech

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Non-judgmental.

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What is the Average Website Lifespan? 10 Factors In Website Longevity

Orbit Media Studios

Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. I don’t greenlight a redesign process unless there are other reasons, like launching a new product, attacking a new market, or changing the positioning of the company.

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The Best Marketing Events Happening in 2022

Marketing Insider Group

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?