Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference.

Customer 140

Customer Whitepaper Transform Fashion 140

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

Promotion 69

Promotion Price Affiliate Marketing Fashion 69

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Traditional vs. agile marketing . Traditional marketing often fails to adapt quickly enough to the rapid evolution of marketing trends and constant change in customer needs. And when you witness a poor click-through rate, experience customer backlash, or communicate a product recall- every second counts.

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Hubspot Marketing

MAY 31, 2024

Budget Assumptions List which assumptions and factors you considered during budget planning, such as revenue and growth projections, inflation rates, market trends, or regulatory changes. Follow along as I create a product marketing budget proposal. Consider direct costs (e.g., overhead, administrative expenses).

Transform 121

Transform Finance Non-Profit Communications 121

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. The AI revolution screams career opportunity.

Transform 101

Transform Marketers Marketing Education 101

Search Engine Land

MAY 2, 2024

Already, we can see a downward trend in volume on their branded campaign: We can also see a drop in volume for their flagship product: Market trends are also at play here, but the main change was the decrease in the video campaign.

Advertising 97

Advertising Advertisers Marketing Mix Place 97

Martech

MARCH 8, 2024

Piloting AI 2024 Certification, Marketing AI Institute Cost: $499 Prompt Engineering for ChatGPT, Coursera Cost: $59 monthly subscription Generative AI for Digital Marketers, LinkedIn Learning Cost: $39.99 XR/AI Marketing Brief : Monthly LinkedIn newsletter filled with the top AI and XR marketing trends.

Transform 112

Transform Education PR Marketers 112

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Takeaways for Marketers. The question above is worth asking.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

FEBRUARY 12, 2024

Insights like these can reveal immediate and long-term trends to aid brand positioning, resource allocation and product development. Ultimately, these efforts translate to increased market share, stronger brand equity and improved financial performance.

Influencer Marketing 134

Influencer Marketing Transform Marketers Marketing 134

Kevin Indig

AUGUST 21, 2023

Most marketers tend to jump straight into coherent actions without paying attention to key insights, leading them to miss important factors.

Shipping 95

Shipping eCommerce SEO Market Trends 95

Duct Tape Marketing

AUGUST 28, 2023

To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1. Focus on Key Marketing Strategies Don't fall into the trap of following every new marketing trend. Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time.

Transform 69

Transform Affiliate Marketing Marketing Strategy Marketing Plan 69

Buffer Marketing

FEBRUARY 28, 2024

When selling products, the mistake often lies in not considering the full spectrum of costs or market positioning. To avoid this, research your competitors to understand the market value of similar products.

Price 126

Price B2C Energy Product 126

Duct Tape Marketing

AUGUST 28, 2023

To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1. Focus on Key Marketing Strategies Don't fall into the trap of following every new marketing trend. Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time.

Transform 64

Transform Affiliate Marketing Marketing Strategy Marketing Plan 64

Hubspot Marketing

JULY 28, 2022

Influencer marketing more generally might grow stronger with each new generation. While 26% of social media users ages 25-34 have purchased a product marketed by an influencer in the past three months, 33% of social media users in the 18-24 age range have done the same. Virtual Pop-Up Shops.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Search Engine Land

JANUARY 7, 2023

2013: “As Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns and programs to increase the number of user’s signed in.” The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011. That was a hard question to answer.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Hubspot Marketing

DECEMBER 11, 2019

If you're not on one of these platforms, but still want to gain brand awareness there, consider sponsoring an influencer who knows the audience and create content that discusses your product. Marketing Campaign for Gen Z and Millennials.

Gen Z 145

Gen Z Millennials Finance Education 145

Litmus

SEPTEMBER 27, 2022

Read on for tips shared by Litmus Personalization Product Marketing Manager, Angie Weyman , and be sure to catch the full webinar on demand. We recently hosted a webinar with our friends at Acoustic to discuss tactics for email personalization throughout the customer journey. Getting started.

Customer Journey 95

Customer Journey Customer CRM Customer loyalty 95

Litmus

SEPTEMBER 6, 2022

Jess Materna, Director of Product Marketing. The design of the email just made the new color launch stand out and really pop. It’s simple, to the point, and all about the shoe—and that yellow. Whether it’s your style or not, it makes it a statement! Subject Line: Get 818 Tequila on 8/18. Preview Text: It just makes sense.

Email Marketing 88

Email Marketing Product Branding Customer 88

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Traditional vs. agile marketing . Traditional marketing often fails to adapt quickly enough to the rapid evolution of marketing trends and constant change in customer needs. And when you witness a poor click-through rate, experience customer backlash, or communicate a product recall- every second counts.

Transform 51

Transform Thought Leadership Traditional Marketing Communications 51

Lusha

MAY 9, 2023

Marketing teams are doing research into the most effective messaging to reach people. Everyone in GTM is keeping up with industry changes and market trends. Align on practical messaging Sometimes marketing can get caught up in where the company wants to be and overlook where the business currently is.

Customer Acquisition 52

Customer Acquisition Marketers Marketing Communications 52

On24- CMO Confessions

JANUARY 28, 2021

In today’s episode, Dan and Cheri Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, developing consumer empathy during the pandemic and B2C marketing trends that we might see in B2B. And then the rest is up to product-market fit.

CMO 52

CMO B2C Market Trends Shipping 52

Power Digital Marketing

JANUARY 19, 2023

With concrete data, there’s no need to have a lengthy discussion about reallocating funds from one marketing platform to another—the answer is already self-evident. #2 2 Data leads to more insightful product development Successful product marketing is only possible with a marketable product.

Analytics 52

Analytics Non-Profit CMO Transform 52

Litmus

AUGUST 7, 2020

My name is Lauren, and I’m on the product marketing team right here at Litmus. So I’m focused on understanding our customer and market needs to help shape our roadmap. And then once we have our new features and solutions, marketing it to both our customers and hopefully potential new customers. Thanks, Jason.

Copywriting 82

Copywriting Whitepaper Product Customer 82

Set Up

MARCH 29, 2022

I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. I had used many growth marketing methodologies in my startup life, but I’d never seen it done like Three Five Two’s strategy. And take time off!

Law 52

Law Thought Leadership Marketers Marketing 52

Lusha

NOVEMBER 18, 2024

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Unbounce

MARCH 12, 2024

Here, you can uncover unmet needs, gauge interest in potential products, and get a pulse on consumer sentiments. Following trends on social platforms like X (formerly Twitter), Instagram, and LinkedIn to discover treasure troves of real-time market trends and consumer preferences.

Product 59

Product eCommerce eBook Shipping 59

Backlinko

FEBRUARY 19, 2024

Make sure to ask for their opinions on which other businesses they perceive as providing a similar service or product. Market research: Consult your sales department to understand the businesses they frequently encounter during research within your target market. As a result, it can enhance sales outcomes.

SEO 106

SEO User-Generated Advertising Advertisers 106

Neil Patel

NOVEMBER 26, 2020

Take into account the latest market trends. What are the popular products people love? How long will this trend last? Seasonal products might be selling like hot cakes for the first few weeks, but the excitement fades eventually. Survey Monkey recommends asking these questions to evaluate the product/market fit.

Product 134

Product Retail Manufacturing Fashion 134

Hubspot Marketing

JUNE 26, 2018

Product Marketing: Promote your products and services. Getting Started with Email Marketing. Email Marketing for SMBs. Email marketing rules change based on your industry and who you’re marketing to. Email Marketing Stats for B2B. Was the offer appropriate for the list segment?

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Litmus

SEPTEMBER 24, 2024

Email marketers are looking for more ways to focus on sustainability with eco-friendly email structure, making their emails accessible for everyone, and leaning into user-generated content for that authentic, community-driven vibe.”

Shoppers 89

Shoppers Millennials Retail Email Marketing 89

Duct Tape Marketing

JANUARY 29, 2025

How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate.

Automobile 65

Automobile Transform Market Trends Communications 65

Search Engine Land

JULY 1, 2024

You can use marketing data and research tools to find or refine answers to these questions, ensuring accuracy as the business environment changes. Competitor research can be a crucial tool to provide insight into market trends, competitor positioning and gaps that can be exploited.

Marketers 81

Marketers Marketing CRM Promotion 81

Welcome Software

AUGUST 15, 2024

Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment. This product-marketing communication breakdown impacts you in every way. And here's what it looks like.

Communications 40

Communications Product Management Marketers 40