Aspiration Marketing

JANUARY 16, 2024

Navigating the competitive landscape and reaching your ideal customers requires a strategic roadmap – a go-to-market (GTM) strategy. This isn't just about flashy marketing tactics; it's about laying the foundation for sustainable growth.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Product 40

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. The post How Gen Z Will Change the B2B Marketing Game appeared first on Trade Press Services.

Gen Z 318

Gen Z Millennials B2C Communications 318

Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. Marketers around the world breathed a sigh of relief.

Marketing Strategy 133

Marketing Strategy Marketers Marketing Price 133

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

Marketing Strategy 100

Marketing Strategy Customer Transform Marketing Mix 100

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Marketing Strategy 103

Marketing Strategy Content Marketing eBook Marketers 103

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124

Hubspot Marketing

NOVEMBER 21, 2024

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience.

Video Marketing 119

Video Marketing Marketing Strategy Transform B2C 119

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

Marketing Strategy 126

Marketing Strategy Whitepaper Finance Transform 126

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

Marketing Strategy 127

Marketing Strategy B2C Finance Analytics 127

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. So I asked Gemini to help me outline a retention strategy for these customers. Processing.

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer Acquisition 126

Tiecas

DECEMBER 6, 2024

Manufacturing marketing strategy is often misunderstood as a simple checklist of tacticsSEO, social media, email marketingwithout a strategic roadmap to tie these efforts to business goals. According to Forresters Marketing Survey, 2022, addressing […] According to Forresters Marketing Survey, 2022, addressing […]

Manufacturing 98

Manufacturing Marketing Strategy Marketers Marketing 98

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 217

Social Media Marketing Marketers Marketing Marketing Strategy 217

Aspiration Marketing

MAY 30, 2024

Have you ever found yourself puzzled by how a marketing campaign that's a hit in North America doesn't resonate in China or vice versa? Cultural nuances and consumer behaviors can significantly influence the success of your marketing strategies.

Marketers 220

Marketers Marketing Marketing Strategy 220

Aspiration Marketing

MAY 22, 2024

Have you ever felt stuck between inbound marketing and account-based marketing (ABM)? Both strategies boast impressive results, but choosing the right one depends on your specific goals and target audience. We'll help you break down these marketing strategies to determine the best fit for your business.

Inbound Marketing 235

Inbound Marketing Marketers Marketing Marketing Strategy 235

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Transform 245

Transform Marketers Marketing Energy 245

Aspiration Marketing

OCTOBER 11, 2023

So you have your marketing basics down and are ready to get this startup business rocking. Or you are entering a new market, a new geography, or a new industry with your existing business. Now it's time to work those finishing touches to implement your go-to-marketing plan.

Marketers 258

Marketers Marketing Marketing Plan Marketing Strategy 258

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. Here’s what I’ve learned.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Fashion 98

Aspiration Marketing

AUGUST 26, 2024

With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time. If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies.

Branding 195

Branding Marketers Marketing Marketing Strategy 195

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 219

Transform New Technology Marketers Marketing 219

Aspiration Marketing

JANUARY 17, 2024

Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

Inbound Marketing 231

Inbound Marketing Place Digital Marketing Marketers 231

Aspiration Marketing

JANUARY 10, 2024

Marketing plays a pivotal role in shaping business success. But what does marketing genuinely entail, and what should be the defining goals behind your marketing strategy? We'll explore the driving force behind marketing success – a journey into the heart of purposeful marketing.

Marketers 225

Marketers Marketing Marketing Strategy Inbound Marketing 225

Aspiration Marketing

JANUARY 9, 2024

If you're ready to take the next steps in optimizing your marketing efforts, this article is your go-to resource. Discover the power of personalized campaigns, lead tracking, and behavior-based automation, all aimed at supercharging your marketing strategy.

CRM 232

CRM Marketers Marketing Marketing Strategy 232

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? But what is Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In simpler terms: It's finding the gaps in your content strategy where you could provide more value that others aren't already providing. Think about it. Why is content gap analysis important?

Marketing Strategy 75

Marketing Strategy Thought Leadership Marketers Marketing 75

Aspiration Marketing

JULY 5, 2023

An effective inbound marketing strategy can make all the difference in today's competitive digital landscape. But, not all companies have the means or skills to conduct their marketing in-house. As such, they seek to partner with an inbound marketing agency. Still, finding the right agency is a big decision.

Inbound Marketing 224

Inbound Marketing Marketers Marketing Marketing Strategy 224

Aspiration Marketing

JANUARY 11, 2024

In the fast-paced world of inbound marketing, staying focused and achieving targeted results can feel impossible without a proper plan–and plans are built around goals. This is where effective goal setting becomes your guiding light through the tunnels of inbound marketing.

Inbound Marketing 271

Inbound Marketing Marketers Marketing Marketing Strategy 271

Aspiration Marketing

MARCH 7, 2024

That’s where referral marketing comes into play. Because this recommendation isn’t coming from an ad or the business itself, you deem it to be more authentic, and you’re more likely to follow it. But, as a business, how do you encourage customers to recommend your organization this way?

Marketers 290

Marketers Marketing Branding Customer 290

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Transform 51

Transform Marketers Marketing Manufacturing 51