Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust.

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Transform Branding Retail Communications 120

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

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Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. What could new lubricant technologies do for them? As a modern marketer, these pillars can also apply to your own organization.

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Transform Energy Thought Leadership Marketing 134

Martech

JUNE 4, 2024

So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. This is occurring at the moment that generative AI arrives, promising to boost marketer productivity.

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Transform Customer Journey Marketing Marketers 124

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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Transform Direct Mail Customer Journey Marketing 107

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

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Transform CMO Analytics CRM 125

Adobe Experience Cloud Blog

MAY 9, 2018

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and delivering them when customers are most receptive to their content.

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Transform Thought Leadership Fashion New Technology 134

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale.

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New Technology Transform Outbound Marketing Thought Leadership 135

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

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Transform Advertising Advertisers Retail 98

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. One of the common arguments in marketing is that AI can never replace the human voice. This technology levels the playing field and makes everybody an excellent content creator. The ChatGPT struggle. But I trust your instincts!

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Transform Copywriting Marketing Marketers 145

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

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Transform Finance New Technology Industry Insights 104

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing.

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Law Transform Retail Manufacturing 112

Marketing Insider Group

FEBRUARY 26, 2020

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization.

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Transform New Technology User-Generated Retail 107

Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. Get the daily newsletter search marketers rely on.

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Transform User-Generated New Technology Promotion 110

Martech

NOVEMBER 27, 2024

All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. As a result, we know we will see more AI applications aimed at B2B marketers. The marketer’s dilemma: Experiment or wait for integration? He would then add, “Make sure that you tend to your garden!”

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Transform B2C CMO New Technology 124

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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Gen Z Advertisers Advertising Retail 101

Jeff Bullas

FEBRUARY 21, 2023

Social media has disrupted publishing and marketing and how humans share information. Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo.

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Transform Logistics Manufacturing Retail 273

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. It’s time for a reboot and reimagining of the marketing operating model and focusing on the benefits it can bring.

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Transform CMO Marketing Marketers 93

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Today, marketing faces its own shift. Below, we explore how each of Demings 14 principles applies to modern marketing and how they provide a foundation for Positionless Marketing.

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Transform Manufacturing Key Performance Indicator Marketing 71

Marketing Insider Group

SEPTEMBER 7, 2017

Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on Marketing Insider Group.

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Transform New Technology Marketing Marketers 96

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

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Transform eCommerce Retail Entertainment 82

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

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Transform Retail Shoppers Price 98

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. It’s not enough to implement a new tool in the stack. Many of these digital wins don’t come easy though.

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Transform New Markets Retail New Technology 129

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

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Market Trends Transform CRM Marketing 80

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology.

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Market Trends CMO Transform Influencer Marketing 74

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast.

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Transform Finance Energy Customer 87

Hubspot Marketing

MARCH 27, 2025

So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Navigating nuances like these is part of the challenge of adopting any new technology.

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Transform CMO Communications New Technology 102

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives.

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Transform Product Marketing Product Marketing 75

Duct Tape Marketing

NOVEMBER 8, 2023

06:56] What role do you see speed playing in today’s market? [09:06] 09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? What role do you see that? I want it fast.

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Transform Customer Price Shipping 94

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. How Does Artificial Intelligence Impact Marketing?

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Transform Thought Leadership Marketing Marketers 134

Martech

OCTOBER 5, 2021

It’s up to marketers to make the case for the technology they want to use. More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. But it’s actually marketing that presents the biggest obstacle to its own transformation ambitions.”.

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Transform Manufacturing Marketing Marketers 109

Duct Tape Marketing

JULY 9, 2024

Dr. Pferdt shares his insights on how not just optimism but radical optimism can transform our relationship with the future, helping us create a world we want to live in. By shifting our perspective (state of mind) to focus on possibilities and opportunities, we can transform challenges into chances for growth. This is John Jantsch.

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Transform New Technology Management Customer 88

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. But where do you start?

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Management Transform CMO eBook 131

illumin

AUGUST 6, 2024

And the predictive analytics market is thriving; it’s forecasted to grow into a $64 billion market by 2025. This tried and true technology gives advertisers an effective and low-risk method to leverage AI for their businesses. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

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Advertisers Advertising Transform Energy 59

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

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Manufacturing Transform Whitepaper Retail 78

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! I always walk away from Summit with new friends, new ideas, new best practices, and new inspiration to take myself and my company to the next level.

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Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.

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