Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led.

Product 126

Product Analytics Education Place 126

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. What is affiliate marketing? You earn a commission every time someone purchases a product through your affiliate link. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Jeff Bullas

MARCH 15, 2023

Soon it was a tool for many; famous celebrities, politicians, marketers, and even some top-notch businesses. Start building a solid followership Successful marketing on social media is almost directly proportional to having a long list of followers. Also make sure you place an item number or tag that could make their purchase easier.

User-Generated 357

User-Generated Fashion Product Place 357

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Hubspot Marketing

OCTOBER 3, 2024

So why does go-to-market feel so hard, slow, and disconnected? Early adopters of our AI features are not just accelerating their productivity, but their growth. 4 Ways AI Can Help Teams' Go-to-Market Strategies Most GTM teams have spent 2024 trying to fit AI into their strategies. Easy, fast, and unified. Two words: legacy CRM.

Product 120

Product CRM Transform Manufacturing 120

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.

Product 128

Product Real Estate CRM Transform 128

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Effective” really depends on your business goals and resources.

Product 113

Product User-Generated eCommerce Shipping 113

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 125

Manufacturing Whitepaper Marketers Marketing 125

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. Set an alarm or a notification.

Entertainment 348

Entertainment Communications Health Product 348

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 107

Social Media Marketing Gen Z Marketers Marketing 107

Jeff Bullas

NOVEMBER 13, 2022

The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity). This allows businesses to place digital assets in the real world for your audience to come across. Virtual Reality, Augmented Reality, and Mixed Reality. Advertising in the Metaverse.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. 34:53: First-party data for content and product recommendations. The post Marketers discuss their first-party data strategies appeared first on MarTech.

Customer Journey 124

Customer Journey Marketers Marketing Advertisers 124

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 106

Price Real Estate Promotion Transform 106

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. They become obsessed with how it can create productivity. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Subject line generation.

Email Marketing 136

Email Marketing Food Marketers Marketing 136

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

MarketingOps

NOVEMBER 29, 2024

How to audit your marketing technology stack? If you are in the process of auditing your marketing tech (MarTech) stack and you feel overwhelmed, we are here to help. This guide will help you through the process and through auditing your marketing technology stack appropriately. Why audit your marketing technology?

Finance 130

Finance Marketers Marketing New Technology 130

Jeff Bullas

MARCH 1, 2023

Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. Pros What’s not to love about a comprehensive service like Keyhole?

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Martech

JULY 24, 2024

To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Lately, it seems like everyone is focused on AI.

Marketers 133

Marketers Marketing Analytics Place 133

Jeff Bullas

DECEMBER 27, 2022

Perhaps the most important step in generating SEO-optimized SaaS content is performing the right market and keyword research. To market anything to your audience, you have to know who they are and tailor your content to their problems and pain points. Also, think about where your market is at in the buyer journey. Image Source.

SEO 275

SEO Copywriting Law Communications 275

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Energy 129

Energy Marketers Marketing Customer Journey 129

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 122

Market Research B2C Marketers Marketing 122

Jeff Bullas

JANUARY 8, 2023

There are a number of ways to monetize a blog, including through advertising, sponsored content, and selling products or services. You handle the marketing and customer service, while the supplier handles the rest. Affiliate marketing. Social media management. Dropshipping. Ebook publishing. Graphic design. Wrapping it up.

Affiliate Marketing 292

Affiliate Marketing eBook Management Promotion 292

Martech

NOVEMBER 15, 2024

Have a daily stand-up meeting Yes, adding a daily meeting can make you more productive! Dig deeper: 6 tips for creating a winning email marketing calendar 3. You need a place to put in raw comments that you can synthesize at the end of the season. It’s one of the things that make me an effective marketer and executive.

Email Marketing 136

Email Marketing Retail Marketers Marketing 136

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey 124

Customer Journey Copywriting Marketers Marketing 124

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

The Marketing Operations Leader

NOVEMBER 12, 2024

In this edition: How Big Should Your Marketing Ops Team Be? How to Set the Vision and Plan for Your Marketing Ops Team POLL - How Long Should a Marketing Automation Migration Take? For Paid Subscribers: Why Most Marketing Ops Pros Won’t Make the Lead to Leadership Attend the Marketing Ops Breakout Event!

Finance 130

Finance Marketers Marketing Analytics 130

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The rise of Instagram for businesses In recent years, Instagram has emerged as a powerful marketing tool for businesses of all sizes. So is going after free Instagram followers worth it? Let’s find out!

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 116

Direct Mail Marketers Marketing Email Marketing 116

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Placing forms in front of all content, prioritizing lead gen over content consumption. Some people are calling this demand creation.

Branding 139

Branding Customer Acquisition Thought Leadership Fashion 139

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This applies to everyone on the marketing team and anyone reporting to the C-level executives. Because planes with bullet holes in those places never made it back. What do the numbers mean?

Key Performance Indicator 128

Key Performance Indicator Transform Analytics Manufacturing 128

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 117

Analytics Customer Journey CMO Marketers 117

Jeff Bullas

FEBRUARY 19, 2023

For the average marketer, who is expected to write high-converting copy every day, it can be a steep learning curve with a lot of guesswork and ambiguity into what works. Yes, you can run split tests for your landing pages, ads, emails, and other marketing collateral. But how much time, money, and frustration goes into that process?

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Businesses Grow

AUGUST 26, 2024

Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. A Discord community focused on marketing’s future.

Retail 113

Retail Marketers Marketing Education 113