Martech

AUGUST 5, 2024

They were on sale for a great price. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source.

Product 109

Product User-Generated Price Entertainment 109

Jeff Bullas

JANUARY 24, 2023

You can buy from 50 to 5,000 followers with the click of a button and the price starts at just $2.19. TokGrowth TokGrowth means it when they say they are the most trusted TikTok growth service in the market. TokGrowth is a long term investment where the longer you stay on, the more chance you can see thousands of followers each week.

Gen Z 338

Gen Z Price Target Market Customer 338

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 124

Product Price User-Generated Social Media Marketing 124

SocialPilot

DECEMBER 19, 2024

Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

Price 69

Price Non-Profit Analytics CRM 69

Jeff Bullas

JANUARY 30, 2023

If you want to grow anything Tiktok, this is the best tool available on the market to help with your Tiktok growth. It’s a done-for-you-service with instant delivery, real people, 24/7 customer support, and competitive pricing. ” – Kourtney Brewer , Digital Marketing Consultant Try TokUpgrade here. #5.

User-Generated 323

User-Generated Price Target Market Management 323

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 104

Price Real Estate Promotion Transform 104

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules.

User-Generated 121

User-Generated Price Marketing Marketers 121

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Effective” really depends on your business goals and resources.

Product 110

Product User-Generated eCommerce Shipping 110

Hubspot Marketing

OCTOBER 3, 2024

So why does go-to-market feel so hard, slow, and disconnected? Early adopters of our AI features are not just accelerating their productivity, but their growth. 4 Ways AI Can Help Teams' Go-to-Market Strategies Most GTM teams have spent 2024 trying to fit AI into their strategies. Easy, fast, and unified. Two words: legacy CRM.

Product 111

Product CRM Transform Manufacturing 111

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketing 107

Marketing Marketers Marketing Automation Platform Price 107

Jeff Bullas

FEBRUARY 28, 2023

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. Follow these steps, and you’ll be able to sell your blog for a good price.

Affiliate Marketing 229

Affiliate Marketing Price Transform Promotion 229

Jeff Bullas

FEBRUARY 6, 2023

There are 353 million products available, it ships to 100 countries and has 1.2 To sell a physical product requires a big investment and expertise. Normally you would need to: Find the product Or.design it. Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketing Marketers User-Generated 117

Martech

NOVEMBER 26, 2024

And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear. But how many other companies have been pushed into a marketing-driven churn spiral they couldn’t escape? By bringing in the right leads.

Customer 110

Customer Food Marketing Marketers 110

Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. This increases brand recognition in the market and puts your business in front of more potential customers. You can’t buy brand advocates. Minimize automation.

Price 307

Price Promotion Social Media Marketing Branding 307

Jeff Bullas

JANUARY 31, 2023

One of the most popular applications of AI is in marketing. AI tools can help marketing departments in various ways, from optimizing ad campaigns to personalizing content. One area of particular interest to marketers is the use of AI for measuring the creative impact of marketing campaigns.

Advertising 190

Advertising Advertisers Manufacturing Finance 190

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. In either case, you’ll likely hit up Google for an influencer marketing tool. Pricing: Free plan available; paid plans start from $89/mo with a free trial. But with so many options available, how do you choose?

Influencer Marketing 102

Influencer Marketing Branding Affiliate Marketing Fashion 102

Customers.ai

DECEMBER 9, 2024

Get the full recap below: Ecommerce success isnt about having the flashiest ads or the trendiest products. With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Dynamic Pricing : Not all customers are created equal. Join Customers.ai

eCommerce 96

eCommerce Marketing Strategy Shoppers Outbound Marketing 96

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 119

Email Marketing Marketing Marketers Promotion 119

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media Marketing 113

Social Media Marketing Copywriting Price Marketing 113

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Pharmaceutical 123

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 123

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 111

Manufacturing B2C Non-Profit eCommerce 111

MarketingOps

DECEMBER 4, 2024

A customer-centric organization: Deeply understands their customers’ pain points Quickly pivots to help solve their customers’ pain points Meets their customers where they’re at in their technology journey And finally, with a customer-centric approach, you make it easy for your customers to tell everyone they know how great your product is.

Customer 147

Customer Customer Acquisition Price Product 147

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 116

Market Research B2C Marketing Marketers 116

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 119

Event Marketing Food Direct Mail Entertainment 119

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Transform 124

Transform Copywriting User-Generated Marketing 124

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. They become obsessed with how it can create productivity. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Subject line generation.

Email Marketing 123

Email Marketing Food Marketing Marketers 123

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to.

Price 116

Price User-Generated Product Customer 116

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 129

eCommerce Marketing Marketers Influencer Marketing 129

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This new era of skeptical consumers requires a radical shift in marketing strategy. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Transform 129

Transform Marketing Marketers Traditional Marketing 129

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Pricing details. Potential obstacles and solutions. Target audience descriptions.

Copywriting 116

Copywriting Entertainment Marketing Marketers 116

Buffer Marketing

DECEMBER 11, 2024

An upbeat track can make your product tutorial exciting, while a mellow background tune might help your content feel more intimate. The 15 best ways to find music for YouTube videos With a range of licensing options and genres from hip-hop to indie, this list has something for every video marketer.

Price 22

Price Fashion Energy Place 22

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 121

Gen Z Pharmaceutical Customer Acquisition Marketing 121

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 119

User-Generated Food Transform Marketing 119