Marketers, Product Life Cycle and Product Marketing

The 6 Stages of the Product Life Cycle

Hubspot Marketing

JANUARY 15, 2020

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. For example, a brand new product will market differently than a well-established, mature product.

Product Life Cycle

Product Life Cycle Product Price Advertising

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

NOVEMBER 29, 2017

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. Unlike the case of a content marketing strategy, here we have no real comparison.

Product Life Cycle

Product Life Cycle Promotion Management Communications

Marketing Pro Pulse

The 6 Stages of the Product Life Cycle

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

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