Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Count me in that group. People like to be recognized and appreciated.

Content Marketing 140

Content Marketing Marketers Marketing Communications 140

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Content Marketing 133

Content Marketing Customer Journey Marketers Marketing 133

Adobe Experience Cloud Blog

OCTOBER 22, 2013

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Let’s talk, for example, about product usage. Renewal date.

Customer 134

Customer Thought Leadership Customer loyalty Succession Management 134

Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth.

Gen Z 59

Gen Z eCommerce Customer loyalty Customer Journey 59

Adobe Experience Cloud Blog

MARCH 30, 2020

Merchants benefit from all the out of-the-box features of Magento Commerce hosted in the cloud and can quickly and effectively sell products online. Please contact your client success manager for details about Marketo and Magento offerings. Additional offers for SMB companies include: Acrobat PDF services: We’re?

Thought Leadership 169

Thought Leadership Succession Management Management Product 169

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Health 134

Health Thought Leadership Marketers Marketing 134

Martech

MARCH 20, 2025

This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

CRM 89

CRM User-Generated Management Communications 89

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Hootsuite

MAY 13, 2021

Social media burnout is a form of occupational burnout, which the World Health Organization defines as “a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.”. You are a strategic communicator, public relations expert, marketer, customer service provider and so much more!

Health 145

Health Energy Marketers Marketing 145

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. Managers can now define more flexible, relevant goals beyond the basics, with built-in guidance and clearer performance tracking.

Health 75

Health User-Generated Management CRM 75

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. CASE STUDIES: Salesforce’s Customer Success Stories.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. ” That led to the launch of CMS Hub — but content marketing kept evolving.

Whitepaper 122

Whitepaper Manufacturing eBook Health 122

Rock Content

MARCH 19, 2024

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 96

Key Performance Indicator Marketers Marketing Succession Management 96

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. This technology is the starting point but it is what you do with it that will help your teams manage these difficult times and ensure they work effectively despite being apart.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Rock Content

JULY 11, 2024

Successfully managing every aspect of a growing ecommerce store can be challenging. Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations. Their success is the product of an entire team’s hard work and dedication. In 2024, online shopping is more than just an option.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Here are a few innovative content marketing examples for your blog: 1. Their goal?

Content Marketing 104

Content Marketing User-Generated Marketers Marketing 104

Rock Content

APRIL 21, 2020

Is Customer Success a service or part of product delivery? Nowadays, this reality has significantly changed and many other sectors have been appropriating from this approach when they have to deliver a product to handle better with customer’s expectations, needs and results. Fitting Customer Success in your workflow.

Product 52

Product Customer Succession Management Transform 52

OnPassive Marketing

APRIL 15, 2022

The time between a product’s introduction to the market and its removal from the shelves is referred to as the “product life cycle.” ” Product life cycle management is the process of planning ways to support and maintain a product continuously.

Product Life Cycle 54

Product Life Cycle Product Price User-Generated 54

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. I put out a call to learn more about how marketers involve their non-marketing coworkers in their content. Employees can give your content marketing the zing it needs to stand out, be remembered, and build relationships. Click To Tweet.

Content Marketing 107

Content Marketing Thought Leadership Real Estate Copywriting 107

Martech

JUNE 10, 2024

Big, established players The big players are vendors with a dominant market cap. They typically have large budgets, clients, workforces and product portfolios. Thus, they provide a large account team with clearly defined roles, including account executive, customer success manager, technical account manager, solution architect, etc.

Succession Management 103

Succession Management Management Price Product 103

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketers 106

Marketers Marketing Promotion Management 106

Use Insider

JULY 28, 2023

Across different theories of marketing, the terms omnichannel , multichannel , and cross-channel marketing are often used interchangeably. Here’s the difference in how they’re connected: In multichannel marketing , all the communication channels work in isolation with no connection between any of them.

Retail 98

Retail Shoppers Manufacturing Transform 98

Duct Tape Marketing

JULY 22, 2021

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Like this show?

Transform 98

Transform Customer Succession Management Management 98

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. That’s why many companies choose to outsource their SEO to an SEO agency/service.

Price 140

Price SEO eBook Succession Management 140

Welcome Software

NOVEMBER 30, 2022

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column. Some, but not all.

Product 40

Product Manufacturing Succession Management Management 40

Welcome Software

NOVEMBER 30, 2022

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column. Optimizely Content Marketing Platform.

Product 40

Product Manufacturing Succession Management Management 40

Rock Content

NOVEMBER 9, 2015

According to our recent survey , more than 60% of marketers and creatives struggle with poor communication and ill-defined creative briefs. These issues slow the content creation process, reduce the output of creative teams, and leave only 37% of marketers “very satisfied” with the content they receive. Get more from their budget.

Succession Management 95

Succession Management Price Management Communications 95

Hubspot Marketing

JUNE 20, 2022

With so many moving pieces necessary for creating a content workflow, managing the process becomes a top priority. Content Workflow Management. To successfully manage your workflow, start by outlining the processes, people, and tools involved in the content creation process. Increase In Productivity.

Management 140

Management Copywriting Transform Succession Management 140

Martech

MAY 3, 2024

As with other recent HubSpot updates , the April 2024 updates continue HubSpot’s focus on harnessing AI to refine user experiences and improve operational efficiencies across sales, service, and marketing platforms. Comprehensive campaign management with marketing event e enhancements. Sensitive data storage capabilities.

Transform 119

Transform Succession Management Management Communications 119

Rock Content

APRIL 13, 2023

If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point. But what does a head of marketing do, and what will your professional life look like if you become one? What Is a Head of Marketing?

Key Performance Indicator 85

Key Performance Indicator Marketers Marketing Communications 85

Martech

OCTOBER 11, 2021

.” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success. She looked back at her Cision days, which concluded in 2015.

Customer 106

Customer Real Estate Transform Succession Management 106

Sprout Social

NOVEMBER 30, 2020

How do you turn up the dial on your work productivity and make a busy day more enjoyable? I find that when I’m able to step away for a brief period of time I am able to stay productive, creative and motivated. Why not give an established and proven time management method a try? Battling burnout as a social media manager.

Energy 144

Energy Health Management Succession Management 144

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today. Too much automation.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Product overview. Marketing analytics to prove and improve business impact. Click here to download!

Marketing Automation Platform 120

Marketing Automation Platform CRM Direct Mail Price 120

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events.

Transform 108

Transform CMO Food Succession Management 108

Adobe Experience Cloud Blog

DECEMBER 11, 2019

The answer is simple — close Sales and Marketing partnership. On the other hand, poor customer experience and missed revenue goals often occur when Sales and Marketing don’t collaborate and support each other. How to enable Sales and Marketing partnership? Combine your marketing automation and CRM software for ultimate results.

Customer 114

Customer CRM Thought Leadership Customer Journey 114

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Get the daily newsletter digital marketers rely on. Use your customer success manager. Processing.Please wait. You need wins!

User-Generated 103

User-Generated New Technology Succession Management Communications 103