The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. of marketing budgets on Martech.

New Technology 289

New Technology CMO B2C Marketing 289

SmartBrief - Marketing

NOVEMBER 11, 2024

Marketing, at its best, can help bridge these deep divides. And it’s why now, more than ever, we all must seek relevant ways to be active participants in the national conversation to promote national healing. We’ve done it before as marketers, now is the time to do it again.

Promotion 99

Promotion Branding Health Communications 99

Aspiration Marketing

APRIL 12, 2023

That's where recruitment marketing comes into play - by promoting your organization as an employer of choice and crafting a strong, positive image in the minds of potential candidates.

Marketing 234

Marketing Marketers Promotion Product 234

Calvyn Lee Blog

NOVEMBER 12, 2022

As for the Credit Cards offers, which are very popular among Brazilians, please mind that to make your ads relevant, you should only promote their local banks, like Santander and Banco do Brasil. Apart from understanding the Brazil affiliate marketing guide, do check out a few more countries, such as: Affiliate Marketing Guide For Malaysia.

Affiliate Marketing 246

Affiliate Marketing Finance Marketing Marketers 246

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns. Why should you care? Our biggest differentiator?

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? Image Source. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Aspiration Marketing

MAY 11, 2023

But, like any marketing tool, you need to keep certain do's and don'ts in mind if you want to be successful. From choosing a killer topic to promoting your event like a boss, we'll cover all the do's of webinar marketing.

Marketing 227

Marketing Marketers Promotion 227

Jeff Bullas

FEBRUARY 26, 2023

It’s a must-have for any serious Instagram marketer. With video marketing on the rise, it’s important to keep up with the industry. trendHERO: Search and Check Instagram Influencers Very simple idea: if you want real followers just find people with real followers and ask them for promotion.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Jeff Bullas

JANUARY 31, 2023

Specifically, we’ll talk about how affiliate marketing is one of the best options, especially if you’d like to use Instagram as one of your main tools. Insta can be a great way to reach your audience, especially when undertaking affiliate marketing. Use this to your advantage when promoting products!

Affiliate Marketing 212

Affiliate Marketing Promotion Marketing Marketers 212

Calvyn Lee Blog

NOVEMBER 2, 2022

The Malaysian economic market is newly-industrialized and ranked as the third largest one in Southeast Asia and the thirty-third largest one in the world. Malaysia can boast of a strong cross-border market – locals are frequently looking for beneficial deals and foreign goods. Malaysia is a founding member of EAS, OIC, and ASEAN.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketing 245

Aspiration Marketing

DECEMBER 13, 2022

But, while marketing certainly is part of your business plan, you may need to devote more time to develop a solid marketing campaign. So now, it's time to get more serious about how you promote your business.

Inbound Marketing 217

Inbound Marketing Branding Marketing Marketers 217

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 230

Education Energy Non-Profit Marketing 230

Calvyn Lee Blog

NOVEMBER 7, 2022

It used to be agricultural, but now the country is moving to services and manufacturing, becoming an emerging market and a newly-industrialized area. The truth is that this market has a huge potential in this country, since locals live a very digital lifestyle, especially after the COVID-19 pandemic. Which verticals perform best?

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Calvyn Lee Blog

NOVEMBER 14, 2024

In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. As Wise emphasizes, it’s a choice that can manifest in various ways, including personal development and market share expansion.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 110

Email Marketing Copywriting User-Generated Promotion 110

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. What is Instagram automation?

Price 241

Price Analytics Marketing Marketers 241

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 131

Email Marketing Marketing Marketers Promotion 131

Jeff Bullas

FEBRUARY 1, 2023

YouTube’s terms suggest that buying promotional services is perfectly legal, as long as those services are generated by genuine users, promoted on legitimate social media and other channels, and – most important of all – are not fake bots. Of course, influencer marketing comes with far more variables than direct advertising.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The rise of Instagram for businesses In recent years, Instagram has emerged as a powerful marketing tool for businesses of all sizes. So is going after free Instagram followers worth it? Let’s find out!

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

SMEI

NOVEMBER 21, 2024

Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. Here’s how you can make the most of this innovative platform: 1.

Transform 124

Transform Marketing Marketers Promotion 124

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Transform 112

Transform Marketing Marketers Customer loyalty 112

Jeff Bullas

JANUARY 16, 2023

The best YouTube promotion services work with a network of REAL users who view and interact with videos. We highly recommend using Useviral for your YouTube promotion. They’ve got a range of social media promotion services including Instagram, Facebook, TikTok, Spotify, and more. Stormviews. Get started with Stormviews here.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 122

Event Marketing Food Direct Mail Entertainment 122

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer 116

Customer Transform Customer loyalty Marketing 116

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 107

Price Real Estate Promotion Transform 107

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 124

Manufacturing B2C eCommerce Marketing 124

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog.

Video Marketing 129

Video Marketing Marketing Marketers Fashion 129

Martech

DECEMBER 5, 2024

Dig deeper: How to use AI personality profiling for B2B engagement Applying personality insights to marketing strategies Discovering this insight taught us that personality types have preferences in how they learn and consume information. The post Why personality data is key to scalable B2B marketing appeared first on MarTech.

Whitepaper 126

Whitepaper Marketing Marketers Analytics 126

Martech

OCTOBER 11, 2024

Here’s what happened on LinkedIn this week when HockeyStack, a software vendor that helps marketers with attribution and account analysis, released a report on B2B touchpoints. HockeyStack teamed up with Exit Five, a B2B marketing community and education outfit founded by former Drift marketing executive Dave Gerhardt, to promote the report.

User-Generated 118

User-Generated Promotion Marketing Marketers 118

Martech

NOVEMBER 14, 2024

This trend mirrors what happened in consumer markets. Dig deeper: 7 ways to boost customers’ emotional connection and loyalty with your brand Introducing the FTC’s ‘Click to Cancel’ rule Recognizing the limitations of market-driven solutions, the FTC stepped in to restore balance. Then came Spotify, making iTunes feel outdated.

Customer 121

Customer User-Generated Marketing Marketers 121

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Marketing Strategy 104

Marketing Strategy Content Marketing eBook Marketing 104