Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Get MarTech’s Email Marketing Periodic Table.

Email Marketing 117

Email Marketing Transform Marketing Marketers 117

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Health 134

Health Thought Leadership Marketing Marketers 134

Martech

MARCH 20, 2025

This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

CRM 98

CRM User-Generated Management Communications 98

Hubspot Marketing

AUGUST 14, 2018

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. Budweiser Influencer Marketing Case Study" by Anomaly.

Transform 145

Transform Automobile Marketing Marketers 145

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Martech

APRIL 4, 2025

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.

Communications 71

Communications Customer Journey Succession Management Customer 71

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 22, 2013

With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew.

Customer 134

Customer Thought Leadership Customer loyalty Succession Management 134

Hootsuite

MAY 13, 2021

Social media burnout is a form of occupational burnout, which the World Health Organization defines as “a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.”. You are a strategic communicator, public relations expert, marketer, customer service provider and so much more!

Health 145

Health Energy Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 30, 2020

Please contact your client success manager for details about Marketo and Magento offerings. The post Adobe Announces Offerings to Help Small & Mid-Sized Companies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 169

Thought Leadership Succession Management Management Product 169

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. Source: Maggie Bomze, Principal Customer Success Manager of Strategic Accounts at HubSpot.

Fashion 145

Fashion Marketing Marketers Transform 145

Martech

SEPTEMBER 24, 2024

The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth. Gen Z values innovative marketing. Are we looking at a future where marketing, sales and customer success merge into one revenue team?

Gen Z 59

Gen Z eCommerce Customer loyalty Customer Journey 59

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Rock Content

MARCH 19, 2024

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers Succession Management 96

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. I put out a call to learn more about how marketers involve their non-marketing coworkers in their content. Employees can give your content marketing the zing it needs to stand out, be remembered, and build relationships. Click To Tweet.

Content Marketing 110

Content Marketing Thought Leadership Real Estate Marketing 110

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. CASE STUDIES: Salesforce’s Customer Success Stories.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Search Engine Land

JANUARY 10, 2023

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

Customer 112

Customer Succession Management Management Whitepaper 112

Jeff Bullas

JANUARY 24, 2023

UseViral Useviral is the absolute best place to buy TikTok followers when it comes to quality, here are a few great features Useviral offers with all their packages: Dedicated Success Manager The Highest Quality Followers High Retention 30-Day Guarantee!

Gen Z 338

Gen Z Price Target Market Customer 338

Litmus

DECEMBER 18, 2023

In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used. Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. What influences email marketing budgets?

Email Marketing 113

Email Marketing Transform Health Marketing 113

Martech

APRIL 24, 2024

We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. The content hub idea is not new “HubSpot was one of the early pioneers of content marketing through the concept of ‘inbound,'” he said. ” CMS remains part of Content Hub.

Whitepaper 122

Whitepaper Manufacturing eBook Health 122

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketing 108

Marketing Marketers Promotion Management 108

Rock Content

APRIL 13, 2023

If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point. But what does a head of marketing do, and what will your professional life look like if you become one? What Is a Head of Marketing?

Key Performance Indicator 85

Key Performance Indicator Marketing Marketers Communications 85

Martech

JANUARY 10, 2023

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

Customer 103

Customer Succession Management Management Whitepaper 103

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. More importantly, clarify why your audience should head to each channel.

Promotion 116

Promotion Thought Leadership B2C CMO 116

Use Insider

JULY 28, 2023

Across different theories of marketing, the terms omnichannel , multichannel , and cross-channel marketing are often used interchangeably. Here’s the difference in how they’re connected: In multichannel marketing , all the communication channels work in isolation with no connection between any of them.

Retail 98

Retail Shoppers Manufacturing Transform 98

Martech

MAY 3, 2024

As with other recent HubSpot updates , the April 2024 updates continue HubSpot’s focus on harnessing AI to refine user experiences and improve operational efficiencies across sales, service, and marketing platforms. Comprehensive campaign management with marketing event e enhancements. Sensitive data storage capabilities.

Transform 119

Transform Succession Management Management Communications 119

Adobe Experience Cloud Blog

MAY 7, 2021

Combining the technology available with personal skills in motivating and empowering your team is key to successful management at the current time. The post Management Strategies for Developing an Effective Remote Work Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Rock Content

NOVEMBER 9, 2015

According to our recent survey , more than 60% of marketers and creatives struggle with poor communication and ill-defined creative briefs. These issues slow the content creation process, reduce the output of creative teams, and leave only 37% of marketers “very satisfied” with the content they receive. Get more from their budget.

Succession Management 95

Succession Management Price Management Communications 95

Martech

OCTOBER 3, 2023

Managing resources is not just a buzzword; it’s the cornerstone of organizational success. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated.

Product 112

Product Succession Management Management Performance Marketing 112

Adobe Experience Cloud Blog

DECEMBER 11, 2019

The answer is simple — close Sales and Marketing partnership. On the other hand, poor customer experience and missed revenue goals often occur when Sales and Marketing don’t collaborate and support each other. How to enable Sales and Marketing partnership? Combine your marketing automation and CRM software for ultimate results.

Customer 114

Customer CRM Thought Leadership Customer Journey 114

Duct Tape Marketing

JULY 30, 2021

How to Use Milestones to Map Your Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Key Takeaway: In a previous episode , I talk about creating a Customer Success Track. Topics I Cover: [1:02] The idea behind the Customer Success Track. [1:48] Like this show?

Customer Journey 99

Customer Journey Customer Succession Management SEO 99

Litmus

AUGUST 13, 2021

In marketing, agile gives you the ability to be flexible to meet the ever-changing demands of a business. In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Have you heard of it?

Analytics 110

Analytics Succession Management Email Marketing Management 110

Martech

JUNE 10, 2024

Big, established players The big players are vendors with a dominant market cap. Thus, they provide a large account team with clearly defined roles, including account executive, customer success manager, technical account manager, solution architect, etc. Adobe and Salesforce are two clear examples.

Succession Management 103

Succession Management Management Price Product 103

Duct Tape Marketing

JULY 29, 2021

How To Use Business Storytelling To Captivate Any Audience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Janine Kurnoff. In this episode of the Duct Tape Marketing Podcast , I interview Janine Kurnoff. Questions I Ask Janine Kurnoff: [1:30] Why are all marketers telling us to tell stories? [2:57]

Succession Management 101

Succession Management Management Customer Marketing 101

Rock Content

JULY 11, 2024

Successfully managing every aspect of a growing ecommerce store can be challenging. Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. with this game-changing program.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Duct Tape Marketing

JULY 22, 2021

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Like this show?

Transform 98

Transform Customer Succession Management Management 98