Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 112

Branding Tentpole Entertainment Transform 112

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Learn more in this article.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold. Read more: How marketers are leveraging QR codes on TV. Get the daily newsletter digital marketers rely on.

Tentpole 117

Tentpole Advertising Advertisers Digital Marketing 117

Martech

JULY 27, 2021

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. Why we care. The CTV audience has become an essential slice of the pie and can’t be overlooked.

Tentpole 109

Tentpole Management Advertising Advertisers 109

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. For marketers, the ability to reach these consumers at scale is also improving with AI technology. Why we care.

Tentpole 111

Tentpole Transform Advertisers Advertising 111

Sprout Social

NOVEMBER 19, 2018

Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.

Retail 111

Retail Tentpole Shoppers PR 111

Litmus

SEPTEMBER 17, 2020

You may be an email team of one, but do you work with another marketer who is AWESOME at writing copy? Furthermore, they often consume valuable time and resources on already strapped marketing teams. Finally, all three participants (and a lot of the attendees polled) were optimistic about interactivity’s role in email marketing.

Tentpole 77

Tentpole eBook Email Marketing Place 77