Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketers 130

Marketers Marketing CMO Communications 130

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Transform 126

Transform Marketers Marketing Inbound Marketing 126

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Transform 126

Transform CMO Marketers Marketing 126

Hubspot Marketing

AUGUST 26, 2024

I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. What can I tell our readers that will make them funnier marketers? The more we can focus on that, “the better we’ll be as marketers.”

Marketers 115

Marketers Marketing Traditional Marketing Advertisers 115

Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. This session will be of particular value to medium and large businesses.

B2C 112

B2C Traditional Marketing Marketers Marketing 112

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Source: Marketing AI Institute’s 2024 State of Marketing AI Report More AI, fewer jobs?

Marketers 124

Marketers Marketing Traditional Marketing Management 124

Martech

DECEMBER 18, 2024

As they do, their impact is fundamentally transforming what we market and why. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They prefer raw, unfiltered content over highly produced marketing materials. AI-powered personalization will evolve.

Gen Z 106

Gen Z Transform Health Entertainment 106

Aspiration Marketing

NOVEMBER 13, 2024

In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.

Email Marketing 264

Email Marketing Traditional Marketing Marketers Marketing 264

Martech

MAY 5, 2025

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.

Transform 95

Transform Traditional Marketing Copywriting Marketing 95

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

Transform 107

Transform Marketing Automation Platform Marketers Marketing 107

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Transform 123

Transform CRM Analytics User-Generated 123

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Transform 122

Transform Finance Marketers Marketing 122

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. Meridians open-source structure offers complete transparency, allowing marketers to adapt the code and model parameters to their specific needs.

Marketing Mix 92

Marketing Mix Traditional Marketing Marketers Marketing 92

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

Influencer Marketing 96

Influencer Marketing Marketers Marketing User-Generated 96

Martech

FEBRUARY 18, 2025

Consumers feel besieged by pervasive and invasive marketing. With data collection at an all-time high, some marketers cross the line, using personal details (e.g., The solution is “un-marketing.” ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries.

Advertising 77

Advertising Advertisers Non-Profit Traditional Marketing 77

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Customers.ai

DECEMBER 20, 2024

Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. Reactive marketing? Proactive marketing? The truth is, to win at relationship marketing, you need both working together. Proactive Relationship Marketing : This is all offense.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 116

Price Marketers Marketing User-Generated 116

Buffer Marketing

JULY 16, 2024

As a marketer, small business owner, or creator, you might be tempted to brush Reddit off as the domain of internet trolls and cat memes.    Whether you're a seasoned marketer, a social media pro, or someone who thinks Reddit sounds like a color, this guide is for you.    What is Reddit?

Marketers 98

Marketers Marketing Promotion Health 98

Martech

JULY 19, 2024

Dig deeper: How to harness storytelling’s impact in B2B marketing The Marketing Accountability Council: Cultivating expertise and building a movement Six months ago, the Marketing Accountability Council embarked on a mission — a parallel journey to the one many B2B companies are missing. The most rewarding part?

Transform 115

Transform Information Technology Traditional Marketing Place 115

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Customer Acquisition 136

Customer Acquisition Health Traditional Marketing Management 136

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 132

CRM User-Generated CMO Traditional Marketing 132

Martech

MARCH 19, 2025

Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Positionless Marketing follows this same philosophy. Positionless Marketing applies the same principle.

Transform 72

Transform Manufacturing Key Performance Indicator Marketers 72

Duct Tape Marketing

DECEMBER 18, 2024

Solving the Marketing Leadership Gap for Small Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I tackle a critical topic that small businesses face today: the marketing leadership gap.

CMO 73

CMO Transform Marketers Marketing 73

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

Transform 111

Transform User-Generated Law Marketing Mix 111

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

CMO 79

CMO B2C Marketers Marketing 79

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. Looking at the future through these filters, we could make some assumptions about where our marketing careers might go. Here are truths I hold on to as I think about the future of my own career in marketing.

Transform 127

Transform Traditional Marketing Education Branding 127

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work.

Gen Z 108

Gen Z Retail Food Millennials 108

SmartBrief - Marketing

NOVEMBER 24, 2024

The ROI on influencer marketing is undeniable. This high return isn’t limited to traditional companies; it’s a gold mine within the creator economy. So, why should you invest in influencer marketing? Stats show businesses can earn nearly $6 for every $1 spent. Let’s break it down.

Influencer Marketing 111

Influencer Marketing Traditional Marketing Promotion Advertising 111

Search Engine Journal

MAY 14, 2020

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal. Here's how to do it.

Digital Marketing 145

Digital Marketing Traditional Marketing Marketers Marketing 145

Martech

AUGUST 12, 2024

Company/Product Positioning I grew up as a marketer in high-tech startups and worked for several companies from inception to IPO or acquisition. To create a detailed view of the landscape entailed: Reading every research paper, I could get my hands on about the market and pulling out salient information. Their marketing strategy (e.g.,

User-Generated 135

User-Generated Traditional Marketing Product Price 135

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Content Marketing 139

Content Marketing Thought Leadership Marketers Marketing 139