Aspiration Marketing

NOVEMBER 7, 2024

One powerful tool that has stood the test of time is email marketing. Whether you're a seasoned marketer or just starting out, understanding the power of email marketing can significantly improve your overall strategy.

Email Marketing 204

Email Marketing Marketing Marketers Branding 204

Aspiration Marketing

OCTOBER 22, 2024

This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Enter content marketing. It's a frustrating experience, one that countless consumers face daily. Consumers are no longer passive recipients of messages; they are active seekers of information and value.

Content Marketing 239

Content Marketing Traditional Marketing Marketing Marketers 239

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Emphasize Authenticity in Messaging Gen Z highly values authenticity and can spot marketing that lacks a meaningful message from a mile away.

Gen Z 324

Gen Z Millennials B2C Communications 324

Aspiration Marketing

OCTOBER 15, 2024

In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company. You spend weeks crafting the perfect job description, post it on all the major boards, and… crickets.

Transform 248

Transform Marketing Marketers Branding 248

Aspiration Marketing

NOVEMBER 11, 2024

Consumer trust hinges on marketers respecting their boundaries, which means knowing the ins and outs of data security, consumer rights, and privacy rules. From firewalls to secure servers, marketers need to be data daredevils—willing to take bold steps to protect sensitive information.

Marketing 181

Marketing Marketers 181

Aspiration Marketing

OCTOBER 26, 2023

Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever.

Email Marketing 270

Email Marketing Marketing Marketers 270

Aspiration Marketing

NOVEMBER 14, 2024

This is where social media marketing comes into play. From sharing personal moments to staying updated on global events, these platforms have revolutionized how we communicate and connect. But beyond personal use, social media has also emerged as a powerful tool for businesses to reach and engage with their target audience.

Social Media Marketing 221

Social Media Marketing Communications Marketing Marketers 221

Aspiration Marketing

OCTOBER 29, 2024

Attracting top talent requires a strategic, targeted approach – enter recruitment marketing. Today's talent landscape is a churning ocean, and simply throwing out a generic "Help Wanted" sign just won't cut it.

Marketing 252

Marketing Marketers Branding 252

Aspiration Marketing

MAY 30, 2024

Have you ever found yourself puzzled by how a marketing campaign that's a hit in North America doesn't resonate in China or vice versa? Cultural nuances and consumer behaviors can significantly influence the success of your marketing strategies. Let's take a peek at the contrasting marketing landscapes of China and North America.

Marketing 230

Marketing Marketers Marketing Strategy 230

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 227

Social Media Marketing Marketing Marketers Marketing Strategy 227

Calvyn Lee Blog

NOVEMBER 14, 2024

In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. As Wise emphasizes, it’s a choice that can manifest in various ways, including personal development and market share expansion.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Aspiration Marketing

OCTOBER 10, 2024

This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. Buckle up because we're diving into the history of multilingual marketing and why it's here to stay. Consumers today are not limited by geographical borders, and their purchasing power is just as vast.

Marketing 257

Marketing Marketers 257

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer 91

Customer Transform Customer loyalty Marketing 91

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. It’s simple: Share with us what you learned as part of your marketing and marketing operations role.

Marketing 96

Marketing Marketers User-Generated Management 96

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 99

Direct Mail Marketing Marketers Email Marketing 99

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Transform 108

Transform Marketing Marketers Customer Acquisition 108

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 114

Thought Leadership Marketing Marketers Branding 114

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 109

Market Research B2C Marketing Marketers 109

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

B2C 120

B2C Whitepaper Marketing Marketers 120

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 117

Manufacturing B2C eCommerce Marketing 117

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Transform 106

Transform Analytics Education Marketing 106

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Transform 104

Transform Marketing Marketers Traditional Marketing 104

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Transform 129

Transform CMO Marketing Marketers 129

Practical eCommerce - Marketing

NOVEMBER 19, 2024

This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content. The post Holiday 2024 Marketing Campaigns from Top Brands appeared first on Practical Ecommerce.

Branding 83

Branding eCommerce Marketing Marketers 83

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. The winding customer journey Moroney, co-founder of Storybook Marketing, a demand generation agency specializing in B2B SaaS, laid out a plan for solving this problem. But … How do you do it?

Content Marketing 137

Content Marketing Customer Journey Thought Leadership Marketing 137

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

Direct Mail 119

Direct Mail Retail Gen Z Logistics 119

Martech

NOVEMBER 7, 2024

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.

Market Segmentation 103

Market Segmentation Non-Profit Transform Marketing 103

Martech

NOVEMBER 15, 2024

The post Marketers discuss their first-party data strategies appeared first on MarTech. 2:21: First-party data and paid media strategy. 7:08: How to align first-party data and your customer journeys. 15:23: Asking the right question of your data. 18:17: Using social media to collect and enhance first-party data. Processing.

Customer Journey 98

Customer Journey Marketing Marketers Advertising 98

Martech

FEBRUARY 26, 2024

Although this is my dramatized version of my fear for marketers, it need not be the end of the story. Marketing technology’s rise has been driven by a desire for independence from strict IT controls and a vision for cloud-based technologies IT did not yet trust. The frequency of marketing teams with sole ownership is receding.

Finance 125

Finance Transform Marketing Marketers 125

Hubspot Marketing

OCTOBER 28, 2024

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Video Marketing 108

Video Marketing User-Generated Marketing Marketers 108