Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. ” Get MarTech! In your inbox.

Marketing Automation Platform 109

Marketing Automation Platform Marketers Marketing Communications 109

Kuno Creative

JUNE 9, 2022

Marketing automation platforms (MAP), like HubSpot , are supposed to make your life easier and allow you to focus your time and attention on other, more pressing matters. However, if there isn’t proper oversight on the assets you’re creating within your MAP, they can easily have the opposite effect.

Marketing Automation Platform 105

Marketing Automation Platform Health Marketers Marketing 105

Martech

AUGUST 26, 2024

Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling. Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation platform, BI tool and web analytics tool?

CMO 117

CMO Marketing Automation Platform Key Performance Indicator Analytics 117

Martech

NOVEMBER 25, 2024

With a similar mindset, some CFOs choose to consolidate various email systems, such as newsletter platforms (e.g., SendGrid) and marketing automation platforms (e.g., Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention.

Transform 119

Transform Marketing Automation Platform CMO Management 119

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Marketo, Mailchimp).

Key Performance Indicator 114

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 114

Martech

SEPTEMBER 25, 2024

Marketing automation is the most replaced martech application For the fifth year in a row, the MarTech Replacement Survey found marketing automation platforms (MAPs) were the most-replaced application in the martech stack.

Marketing Automation Platform 114

Marketing Automation Platform CRM Price Marketers 114

Martech

OCTOBER 10, 2024

Among the topics we cover in this 12-minute episode: What marketers will look for from marketing automation platforms in the future. The varied applications of AI in marketing organizations. Why Juliette thinks authenticity will be a focal point for marketers in 2025.

CMO 129

CMO Marketing Automation Platform Marketers Marketing 129

Martech

SEPTEMBER 12, 2024

Marketing automation platforms are an obvious place to look for a market dominator. They are also adding features that eat into the market of other tools like social media scheduling, AI content generation, advertising delivery and campaign management. Will other CRMs be on the podium?

Marketing Automation Platform 108

Marketing Automation Platform CRM User-Generated Price 108

Martech

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot?

Marketing Automation Platform 122

Marketing Automation Platform Marketers Marketing Whitepaper 122

Martech

FEBRUARY 18, 2025

Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.

Marketing Automation Platform 118

Marketing Automation Platform CRM Customer Marketers 118

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform 70

Marketing Automation Platform Inbound Marketing Price CRM 70

Martech

OCTOBER 28, 2024

If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. If you’re struggling with the balance of text versus image-based B2B emails, let’s arm you with some talking points. Here’s an example of what you might see.

Marketing Automation Platform 133

Marketing Automation Platform Place Branding Customer 133

Martech

FEBRUARY 26, 2025

Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now. Here’s what we’ve learned from working with thousands of marketers and what’s working today.”

Whitepaper 113

Whitepaper Thought Leadership B2C Energy 113

Martech

AUGUST 29, 2024

This technology automates campaign bidding, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages their campaigns efficiently. AesirX’s Marketing Automation Platform unifies digital marketing efforts across multiple channels.

Marketing Automation Platform 114

Marketing Automation Platform Influencer Marketing Advertising Advertisers 114

Martech

AUGUST 14, 2024

It’s good practice to develop a healthy metrics obsession,” said Kevin Vaudry, senior director, sales and marketing for marketing automation platform Campaigner. This is where AI and machine learning can help marketing teams visualize data and pull actionable insights. The data you get is telling you something.”

Email Marketing 121

Email Marketing Marketers Marketing CMO 121

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 107

eCommerce Shoppers Marketing Automation Platform Price 107

Martech

JULY 11, 2024

This consolidates platforms and enhances insights and market responsiveness. Reporting and analytics Legacy reporting tools often fall short, necessitating supplementary platforms like Tableau and Looker. These tools are user-friendly, enabling team members to generate insights independently.

CRM 101

CRM Marketing Automation Platform User-Generated Price 101

Marketing Insider Group

AUGUST 26, 2024

Implementing AI Marketing Automation Choosing the Right Tools When selecting AI marketing automation software, consider factors such as ease of use, scalability, integration capabilities, and the specific needs of your business. It also optimizes marketing workflows and automates customer services.

CRM 123

CRM Transform Marketers Marketing 123

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP).

Copywriting 126

Copywriting Transform PR User-Generated 126

Martech

NOVEMBER 4, 2024

Marketing data analyst: Analyzes data from various marketing channels to provide insights and recommendations for strategy. Marketing automation specialist: Manages and optimizes marketing automation platforms to streamline campaigns and improve customer engagement.

CMO 115

CMO Marketing Automation Platform Analytics Digital Marketing 115

Martech

FEBRUARY 3, 2025

The marketing automation platform you purchased for email could revolutionize how your sales team identifies promising leads. When a marketing automation platform shows only 30% of purchased seats actively creating campaigns or a CDP processes less than half its licensed contact volume, it’s time for review.

Transform 107

Transform Finance Marketing Automation Platform Health 107

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. These are the applications most frequently replaced: What immediately leaps out is the significant uptick in replacements across the board compared to the past two years. 22% replaced their CRM. 21% replaced their CDP. That’s a lot of upheaval!

B2C 115

B2C Marketing Automation Platform CRM Product 115

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves.

Email Marketing 131

Email Marketing Marketing Automation Platform Branding Customer 131

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Marketers 117

Marketers Marketing Marketing Automation Platform Price 117

Martech

FEBRUARY 17, 2025

Marketing automation platforms (MAPs) , such as Adobe Marketo , HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement (formerly Pardot). Data analytics and business intelligence tools, such as Google Analytics , Tableau and Looker.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Martech

OCTOBER 1, 2024

Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans. It’s one route to better, more personalized marketing based on a customer’s existing product usage. Google Gemini’s Contact-to-Product module file.

CRM 120

CRM User-Generated Marketing Automation Platform Marketers 120

Martech

NOVEMBER 13, 2024

Dig deeper: How to make sure your data is AI-ready Technical skills As automation grows, marketers will need stronger technical skills. Today, we have users ranging from beginners to advanced administrators in tools like marketing automation platforms.

Transform 126

Transform Marketers Marketing Traditional Marketing 126

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 112

Management CMO Marketing Automation Platform Marketers 112

Vertical Response

NOVEMBER 10, 2024

Marketing automation platforms enable businesses to manage email campaigns efficiently, enhancing lead generation and engagement. Utilizing marketing automation platforms and send time optimization tools can effectively manage email frequency, ensuring better engagement and efficiency in your campaigns.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

The Marketing Operations Leader

JANUARY 2, 2025

I predict that in 5 years, most marketing tools will no longer rely on databases. At first glance, this concept might seem shocking—after all, marketing automation platforms, CRMs, and CDPs are fundamentally built on relational databases. Let’s talk about the first two predictions for martech from my list.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Martech

DECEMBER 20, 2024

For example, it can connect Agentforce to its ERP system to automate order fulfillment processes. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions. The MuleSoft integrations let companies use Agentforce across their entire business ecosystem.

CRM 107

CRM Marketing Automation Platform User-Generated Management 107

Martech

JANUARY 7, 2025

Lets use a marketing automation platform as an example. Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms.

SEO 112

SEO Logistics User-Generated Finance 112

Martech

AUGUST 7, 2024

Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools. Direct access to enterprise tools can be more expensive and require new skills, but it is THE way to experience AI. Embedded AI solutions nestle right in these familiar environments.

Transform 125

Transform Marketers Marketing Marketing Automation Platform 125

Search Engine Land

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot?

Marketing Automation Platform 88

Marketing Automation Platform Marketers Marketing Whitepaper 88

Martech

JULY 10, 2024

Marketing Automation Platforms (MAPs) create campaigns that are automatically triggered based on customer behavior and preferences. Do you need a way to automate marketing campaigns based on user behavior? Data Lakes store vast amounts of data in its native format.

Marketing Automation Platform 73

Marketing Automation Platform Analytics CRM Management 73

Martech

JULY 24, 2024

Typically, this will be your marketing automation platform (MAP). Finally, decide where you want to store your data. Focus on pushing as much data into one system as possible rather than trying to keep all the information everywhere.

CRM 119

CRM Marketing Automation Platform Analytics Place 119