Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. ” Get MarTech! In your inbox.

Marketing Automation Platform 82

Marketing Automation Platform Marketing Marketers Communications 82

Kuno Creative

JUNE 9, 2022

Marketing automation platforms (MAP), like HubSpot , are supposed to make your life easier and allow you to focus your time and attention on other, more pressing matters. However, if there isn’t proper oversight on the assets you’re creating within your MAP, they can easily have the opposite effect.

Marketing Automation Platform 105

Marketing Automation Platform Health Marketing Marketers 105

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

MARCH 16, 2018

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance. The Effect of GDPR on Marketing Automation. These platforms are even more crucial in a world governed by GDPR. Check out our comprehensive guide to GDPR for marketers.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Law Marketing 134

Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Are there any costs associated with duplicates I missed?

Marketing Automation Platform 134

Marketing Automation Platform CRM Thought Leadership Law 134

Adobe Experience Cloud Blog

JANUARY 13, 2017

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many?

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketing Marketers 112

Adobe Experience Cloud Blog

JULY 27, 2016

Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost. As part of a ‘wait and see’ or ‘grow into it’ mentality, the total cost of ownership for a less sophisticated marketing automation platform can hide below the surface.

Marketing Automation Platform 104

Marketing Automation Platform Thought Leadership Communications Marketing 104

Adobe Experience Cloud Blog

MAY 18, 2015

Let me get this engine revvin’ by saying that marketing automation is an all-in-one marketing powerhouse, allowing you to generate leads, follow up with consumers, and even demonstrate return on investment. Think of your marketing automation platform like it’s a video game. The best part?

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Transform Manufacturing 134

Welcome Software

DECEMBER 5, 2022

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience. A 1917 poster says in bold capital letters: “I WANT YOU FOR THE U.S.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Welcome Software

DECEMBER 5, 2022

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience. A 1917 poster says in bold capital letters: “I WANT YOU FOR THE U.S.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Martech

OCTOBER 10, 2024

Among the topics we cover in this 12-minute episode: What marketers will look for from marketing automation platforms in the future. The varied applications of AI in marketing organizations. Why Juliette thinks authenticity will be a focal point for marketers in 2025.

CMO 103

CMO Marketing Automation Platform Marketing Marketers 103

Martech

DECEMBER 15, 2023

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.

Marketing Automation Platform 116

Marketing Automation Platform Price Marketing Marketers 116

Martech

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot?

Marketing Automation Platform 102

Marketing Automation Platform Marketing Marketers Whitepaper 102

Martech

AUGUST 26, 2024

Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling. Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation platform, BI tool and web analytics tool?

CMO 96

CMO Marketing Automation Platform Key Performance Indicator Analytics 96

Search Engine Land

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot?

Marketing Automation Platform 87

Marketing Automation Platform Marketing Marketers Whitepaper 87

Zumvu

OCTOBER 21, 2024

Choosing the right email marketing and marketing automation platform can be a real challenge in today’s digital world. Especially if you’re an SMB, entrepreneur, or solopreneur.

Marketing Automation Platform 59

Marketing Automation Platform Email Marketing Customer Marketers 59

Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The length of the sales cycle.

Marketing Automation Platform 119

Marketing Automation Platform Key Performance Indicator B2C Marketing 119

Martech

SEPTEMBER 25, 2024

Marketing automation is the most replaced martech application For the fifth year in a row, the MarTech Replacement Survey found marketing automation platforms (MAPs) were the most-replaced application in the martech stack.

Marketing Automation Platform 74

Marketing Automation Platform CRM Price Marketing 74

Martech

SEPTEMBER 12, 2024

Marketing automation platforms are an obvious place to look for a market dominator. They are also adding features that eat into the market of other tools like social media scheduling, AI content generation, advertising delivery and campaign management. Will other CRMs be on the podium?

Marketing Automation Platform 89

Marketing Automation Platform CRM User-Generated Price 89

Martech

SEPTEMBER 19, 2023

Marketing automation platforms are at the heart of data-driven marketing. The next generation of marketing operations Not only does marketing automation have the power to bridge the gap with sales, but it can also align other siloed teams throughout the organization.

Marketing Automation Platform 112

Marketing Automation Platform Marketing Marketers Traditional Marketing 112

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. Are there certain types of contacts or accounts that should never be marketed to? Decide whether or not each label should sync to your marketing technologies.

Direct Mail 102

Direct Mail CRM Marketing Automation Platform Advertising 102

The LeadG2 Blog

JUNE 6, 2024

Automation and other sales enablement tools can help sales teams find new business, communicate more efficiently with prospects, and increase conversion rates throughout the sales process. Here's how integrating your marketing automation platform with your CRM and sales enablement tools can drastically enhance these benefits.

Marketing Automation Platform 92

Marketing Automation Platform CRM Marketing Marketers 92

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Marketo, Mailchimp).

Key Performance Indicator 92

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 92

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. They are also a centralized place where different teams work together to forge cross-functional alignment.

Marketing Automation Platform 113

Marketing Automation Platform Analytics Marketing Marketers 113

Martech

JULY 28, 2023

Your marketing automation platform might use third-party cookies to track visitors. Tools like DuckDuckGo’s email inbox may “hide” interactions from your marketing tools. That’s a lot for any marketer to unpack in one article. Security bots may inflate click rates in email reports.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Martech

APRIL 21, 2023

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Need help choosing a marketing automation platform ?

Marketing Automation Platform 111

Marketing Automation Platform Marketing Marketers Shipping 111

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Platform 118

Marketing Automation Platform CRM User-Generated Analytics 118

Martech

JUNE 10, 2024

Utilize marketing automation platforms to deliver personalized content at each stage of the buyer’s journey. Tools like Marketo, HubSpot, or Pardot can help automate this process. Marketing automation platforms like Marketo, HubSpot, or Pardot can assist in setting up and managing lead scoring.

Marketing Automation Platform 88

Marketing Automation Platform User-Generated Analytics Communications 88

Martech

OCTOBER 13, 2023

Even today, with all these tools, many marketers are still not getting the clarity and visibility they need. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts.

Marketing Automation Platform 132

Marketing Automation Platform Marketing Marketers User-Generated 132

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 94

Management CMO Marketing Automation Platform Marketing 94

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. ” Get MarTech! In your inbox. Processing.

Marketing Automation Platform 118

Marketing Automation Platform CRM Marketing Marketers 118

Martech

OCTOBER 28, 2024

If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. If you’re struggling with the balance of text versus image-based B2B emails, let’s arm you with some talking points. Here’s an example of what you might see.

Marketing Automation Platform 114

Marketing Automation Platform Place Branding Customer 114

Search Engine Land

JULY 15, 2024

Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months. A growing number of replacements (more than one-third in 2023) are aimed at improving the customer experience.

Marketing Automation Platform 78

Marketing Automation Platform Customer Marketers Marketing 78

Martech

NOVEMBER 4, 2024

Marketing data analyst: Analyzes data from various marketing channels to provide insights and recommendations for strategy. Marketing automation specialist: Manages and optimizes marketing automation platforms to streamline campaigns and improve customer engagement.

CMO 104

CMO Marketing Automation Platform Analytics Digital Marketing 104

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Marketing Automation Platform 112

Marketing Automation Platform CRM Transform User-Generated 112