Adobe Experience Cloud Blog

MAY 8, 2014

Author: Maggie Jones If you’re a marketer – whether you market directly to individual consumers, or to businesses made up of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. Determine Your Audience.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

JUNE 1, 2012

The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Customers visit your site infrequently and may be unaware of recent product releases or key events. Social media posts also increasingly show up in search results. Conversion rate.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

While it’s not the easiest marketing measurement to calculate , the finished product is hugely valuable to measuring success. Single attribution (first touch/last touch) is the method of measurement used by nearly half of marketing teams. Online Market Share Clarifies Sales Figures. ROI Measures Program Results.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

If your goal is more focused on customer retention and growth, then your campaigns should be focused on how to keep your customers happy and make them more successful with complementary products or services. It’s especially important for brands that want to establish a market presence or enter an entirely new segment of the market.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketing Marketers 92

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketers across the globe want to remain in control of their brand’s messaging and positioning while being prepared for all potential roadblocks.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Adobe Experience Cloud Blog

APRIL 22, 2016

There are many types of videos that marketers use for different purposes, so there is no single method to measuring the success of your different videos. For example, you might use a general explainer video to attract visitors or a product demo to encourage prospects to convert and become customers.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91