Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

MAY 8, 2014

Note: Some personalization tools also integrate with marketing automation platforms. In fact, Marketo’s Real-Time Personalization works with any marketing automation software, not just our own.). Determine Your Audience. Over time, your software will become more and more adept at customizing for each visitor.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

APRIL 11, 2014

This is actually one of the places that a marketing automation platform can make a huge difference. Ultimately, there’s no magic number of programs to run, but we’ve observed that marketers are most successful when they run enough programs to continually experiment, test, and optimize their marketing mix.

Market Trends 134

Market Trends Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

With digital marketing, which can target specific audiences, it is easier to determine which ad led to which sale. Other methods of measuring ROI are attribution across multiple programs and people, test and control groups, and market mix modeling. Online Market Share Clarifies Sales Figures.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketers Marketing 92

Adobe Experience Cloud Blog

APRIL 22, 2016

I will show you how to do this without additional software, but for a more scalable system and one that integrates with your marketing automation platform, you may want to check out video marketing software , which often offers a hosting platform that tracks more detailed metrics about your viewer.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91