Adobe Experience Cloud Blog

JUNE 17, 2016

Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Don’t “Let It Ride” with Lists.

Marketing Strategy 91

Marketing Strategy Thought Leadership Marketing Automation Platform Marketers 91

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Your marketing automation platform can continue the seamless experience once someone has submitted a form. No more re-directing people to a mobile version of a form on a mobile version of a landing page that requires multiple taps and manual data entry. The best part? I’d love to hear about it in the comments below.

Marketing Strategy 91

Marketing Strategy Thought Leadership Outbound Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Share your thoughts in the comments below.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell. But, we started immediately to educate prospects and build our thought leadership around what we eventually would call Revenue Performance Management.

Thought Leadership 133

Thought Leadership Transform Marketing Automation Platform User-Generated 133

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

With 72% of people choosing to watch a video over text-based content, it makes sense that your marketing strategy will include more and more videos over time. As it takes a more prominent role throughout your strategy, you’ll naturally need to include video in your lead scoring model too. See it in action in the video.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

AUGUST 19, 2014

Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Every part of your marketing strategy is becoming digitized, including events. How does your company justify investment in marketing events – or justify not investing in them?

Thought Leadership 132

Thought Leadership Event Marketing Marketing Automation Platform Marketing Strategy 132

Adobe Experience Cloud Blog

JUNE 24, 2016

While these components seem technical, some marketing automation platforms have responsive design capabilities built in so you don’t have to involve your IT or web development team. Share your thoughts below! It can be frustrating for your visitors to have to scroll all the way up just to access another page.

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketers 94

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. Even though we had very strong leadership and managed several trillion in assets, many of the senior leaders were very reluctant to leverage current marketing tactics. Lead Generation Forms.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.

Thought Leadership 134

Thought Leadership Retail Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

MARCH 2, 2018

As you track the source of your lead through the funnel, you can quickly determine what is working and what is not in your marketing strategy. Although it’s best to start with optimized lead sources when you roll out your marketing automation platform , it’s never too late to spruce up your instance.

Thought Leadership 133

Thought Leadership Marketing Automation Platform Management Place 133

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. The goals of your overall marketing strategy will drive the goals of your employee advocacy strategy.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. question has yet to be clearly answered.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Content is the basic unit of all marketing initiatives that not only builds brand awareness and engagement but also influences individuals to take the next step of their purchase journey. Without an effective content marketing strategy , your buyers are not going to stick around.

Thought Leadership 134

Thought Leadership Non-Profit Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. What’s next?

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

JULY 8, 2016

But without the aid of an integrated multi-channel marketing automation platform , the technology and resources needed to execute such a strategy lived in disparate locations and represented a growing expense that many companies cannot afford. A second benefit is the ability to manage a cohesive strategy.

Place 91

Place Marketing Automation Platform Thought Leadership Marketers 91

Adobe Experience Cloud Blog

APRIL 20, 2018

Before, during, and after the sale, marketing automation helps you easily engage across various channels, by connecting browsing habits to landing pages , email messages to website engagement, and social media usage to lifecycle nurturing efforts. Are your content marketing efforts actually driving sales?

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 3, 2016

The latest marketing automation solutions for ABM can segment accounts with ease and greater granularity without overburdening the organization. To accomplish this with ABM, it’s important to define a framework that helps segment your database in a way that supports your go-to-market strategy. Align Your Plays.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Communications New Technology 91

Adobe Experience Cloud Blog

AUGUST 8, 2016

Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. But in today’s marketing oversaturated world, your buyers respond by safeguarding their information. The best thought leadership videos are the ones that answer your audience’s questions.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Product Marketing Strategy 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Marketing Automation Lets You Grow Bigger Than Ever.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

This can manifest as a sales-focused dashboard and view that makes it easy for marketing and sales teams to work together to identify high-value accounts from a particular list, decision-makers that should be prioritized, and hot leads based on certain engagement behaviors. Choose a Complete ABM Solution.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

JUNE 12, 2017

You can keep both teams on the same page by having your web development team and marketers working together through an integrated project management tool that then speaks to the marketing automation platform. Because the Dev Team Won’t Use Your Tools. I’d love to know what you think in the comments below.

Management 117

Management Marketing Automation Platform Thought Leadership Communications 117

Adobe Experience Cloud Blog

JANUARY 20, 2017

Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. I’d love to hear your thoughts. Gain Full Company Support .

Thought Leadership 116

Thought Leadership Customer Acquisition Marketers Marketing 116

Adobe Experience Cloud Blog

JANUARY 28, 2014

MARKETING AUTOMATION. Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Product and Industry'

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 29, 2018

But they quickly become limiting to the long-term capabilities that marketers really need. Once the first four to six months of a digital marketing strategy are launched, marketers find themselves boxed in by a lack of sophistication. Getting Started with Digital Marketing Strategy. One-time email sends.

Marketing Automation Platform 132

Marketing Automation Platform Digital Marketing Thought Leadership Communications 132

Adobe Experience Cloud Blog

APRIL 24, 2018

Artificial intelligence and machine learning have been working for email marketers for years now, and many email and marketing automation platforms will emphasize their AI powers. How is AI serving your marketing strategy? Any use cases I missed?

Thought Leadership 134

Thought Leadership Marketers Marketing Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Passionate customers are the best kind of marketing.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

JUNE 2, 2016

In order for marketers to be successful, buyer interactions and behaviors must be analyzed in order to glean insights on how to maximize engagement and conversions. Actionable Tip: Implement an engagement marketing strategy to build life-long, personalized relationships. Prediction #4: Marketing Clouds Are Challenging.

Thought Leadership 91

Thought Leadership Transform Marketing Automation Platform Marketers 91