Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. Modern Marketing' You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. ” Get MarTech! In your inbox.

Marketing Automation Platform 127

Marketing Automation Platform CRM Marketers Marketing 127

Adobe Experience Cloud Blog

MAY 2, 2013

Working and marketing smarter will enable you to accomplish more; from building and growing your career, to scaling your marketing, to driving more leads and revenue. I can’t talk about modern marketing and not talk about technology. Many marketing automation platforms offer access to other users through their community.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. For the love of marketing, we must bring this to life! Albeit they never quite made the move… Everything was on track and running smoothly.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Decentralized Model: A decentralized model allows companies to roll out a new marketing automation platform across all locations simultaneously, since each location has its own deployment team. Cost and time are two considerations enterprise company executives are most concerned with when selecting a deployment method.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Here are three, only slightly -biased reasons that marketing operations rocks, and why you should deeply consider a dedicated MOPS role for your team: 1. Marketing Operations is the Liaison to Your Marketing Automation Partner. In short, marketing operations makes sure everyone has access to the tools they need.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Martech

JULY 1, 2022

Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous year’s survey. SEO and email are runners up.

CRM 101

CRM Marketing Automation Platform SEO Digital Marketing 101

Adobe Experience Cloud Blog

OCTOBER 3, 2016

To prevent recurring demand droughts, you need to systematize marketing innovation. New marketing ideas, both big and small, should be sourced, brainstormed, prioritized, tested, measured, and assessed on a regular basis. But this shift must not be at the expense of new idea innovation.

Management 134

Management Thought Leadership Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Those are the top nine tips I like to share with new marketing automation users.

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketers 133

Adobe Experience Cloud Blog

JULY 5, 2013

Here are three non-negotiable actions that must be taken in order to unlock the full potential of marketing automation. It can be tempting to make a rapid switch from old, dated email systems to a shiny new marketing automation platform. Strategize.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform.

Telemarketing 107

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 107

Adobe Experience Cloud Blog

JULY 8, 2015

Factor into your planning the time investment involved to help your new employees effectively onboard and gain skills in this new marketing automation world, particularly if this is their first exposure to the software. So why would you not build redundancy within your teams as well? Invest in Training!

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 29, 2018

When marketing automation platforms were initially introduced, they were largely designed to ingest the implicit data supplied by other systems. Much of the structure of a marketing campaign boils down to a core, repeatable approach. The right platform should remove the activities and steps. Let’s face it.

Marketing Automation Platform 132

Marketing Automation Platform Digital Marketing Thought Leadership Communications 132

Adobe Experience Cloud Blog

APRIL 20, 2012

Marketers don’t know how to measure their success and improve themselves. It’s no wonder that people question why so much money is being spent on B2B marketing. With today’s technology, a good marketing analytics component should give you the ability to: See key B2B marketing performance metrics through dashboards.

Analytics 109

Analytics Marketing Automation Platform Marketers Marketing 109

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Lusha

NOVEMBER 18, 2024

Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Automation can play a big role in streamlining your RevOps processes.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

MAY 15, 2023

In the world of marketing tech, would MarTechBot soon conclude that the only solution to each marketing problem is to add a new tool to the stack? New marketing ops roles. We discovered that training a bot comes with all sorts of new guardrails. Rapid infusion into marketing automation.

Marketing Automation Platform 98

Marketing Automation Platform CRM User-Generated Management 98

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 115

Transform CMO Marketing Automation Platform Marketers 115

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A multinational B2B software provider recognized a significant gap in its ability to track and nurture leads through its sales funnel due to outdated automation tools. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

Transform 107

Transform eCommerce Retail CMO 107

Martech

MAY 23, 2023

For instance, when transitioning to a new marketing automation platform, celebrate the first successful email campaign sent using the new tool, showcasing its benefits and boosting team morale.

Communications 123

Communications Marketers Marketing New Technology 123

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Broad-based marketing looks at a set of metrics that aren’t all, necessarily, the right fit for ABM and/or don’t help sales. As part of an ABM team, sales reps help marketers identify the metrics that will help optimize an account-based strategy. It’s the natural evolution of marketing, sales, customer service, etc.,

Marketers 134

Marketers Marketing Thought Leadership Marketing Automation Platform 134

Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” In the end, selecting technology better means selecting better-fitting technology.

Transform 120

Transform Manufacturing Advertising Advertisers 120

Martech

JULY 22, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” Define business success. You’d be surprised how many times an enterprise can’t answer that question.

Price 117

Price Marketing Automation Platform New Technology Place 117

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.

Email Marketing 124

Email Marketing Inbound Marketing Shoppers Marketers 124

Adobe Experience Cloud Blog

APRIL 7, 2016

As you implement lead scoring in your marketing automation platform, think about creating metrics based on: Demographic or Firmographic Scoring. Hit up those bounced emails , stay up-to-date on organizational changes in your target accounts, and be aware of new employees.

Thought Leadership 91

Thought Leadership Marketers Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

JANUARY 27, 2016

As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Neil Patel

DECEMBER 16, 2021

Because of its separate geographic sites, Craigslist is especially useful for localized marketing efforts. Because you can anonymize yourself, it’s also a great platform to try new marketing templates and techniques. More businesses are embracing automation than before. Utilize Facebook Live.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketers Marketing 145

Martech

MAY 20, 2024

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Find patterns in customer data to expose new marketing and advertising opportunities.

CRM 66

CRM Retail Fashion Analytics 66

Lusha

JULY 17, 2024

Access new markets: Explore new markets or industries through strategic partnerships. Share resources and expertise: Collaborate with partners to create joint marketing campaigns, events, or content. These tools automate repetitive tasks, personalize communication, and nurture leads throughout the customer journey.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Lusha

NOVEMBER 11, 2024

Expand into New Markets or Customer Groups Researching New Markets Before entering new markets or targeting new customer groups, it’s important to do thorough research. Good research helps you decide which markets or customer groups to target and how to tailor your offerings to meet their needs.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Use Insider

FEBRUARY 27, 2023

With increasingly strained resources, brands can no longer afford to keep spending money and time on new marketing tools. “When we have an easy integration, it is much more efficient and we have a better ROI.” Not unless they know the solution can deliver ROI quickly and won’t take months to implement.

Retail 52

Retail eCommerce Digital Marketing Marketing Automation Platform 52

Use Insider

NOVEMBER 19, 2024

That’s why Insider offers a true customer data platform (CDP) which is built to unify real-time data from all online and offline sources, like CRMs, CMSs, APIs, analytics tools, customer service software, marketing automation platforms, and more.

eCommerce 52

eCommerce Price User-Generated Analytics 52

Martech

JANUARY 23, 2025

Now, this weeks round-up of AI-powered martech news and releases. Act-On is an AI-powered marketing automation platform with an open data architecture designed to enhance marketing efforts for businesses. The platform offers intuitive tools for campaign management and customer engagement.

Marketing Automation Platform 100

Marketing Automation Platform CRM Industry Insights Management 100