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To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in newmarketing technology, such as a marketingautomationplatform. Top Your Competitors.
Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.
Inbound vs. OutboundMarketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. This helps you understand the opportunities and challenges.
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