Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. For the love of marketing, we must bring this to life! Albeit they never quite made the move… Everything was on track and running smoothly.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Martech

FEBRUARY 13, 2024

By developing a clear alignment roadmap, the company identified the need for a unified customer data platform (CDP) that integrated data across all touchpoints, enabling personalized marketing at scale. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

Transform 107

Transform eCommerce Retail CMO 107

Lusha

NOVEMBER 18, 2024

Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Automation can play a big role in streamlining your RevOps processes.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40